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React Media

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YouTube series

React series

FBE launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos #1 (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers, off-camera, showing kids several viral videos or popular YouTubers and having the kids react to the videos.[1][2][3]

The series would later lead to spin-offs uploaded on the company's channel, featuring teens, elders, staff, adults (including sub-branches college kids, parents, etc.) and YouTubers.[4][5][6][7] Due to the increasing success of the React franchise, FBE, in collaboration with Nick Cannon, later developed a television series for Nickelodeon, titled React to That.[8][9] Later on, FBE launched a separate "React" YouTube channel, with additional reaction-related videos, including remixes of past reaction footage and cast members reacting to video games, among other content.[10]

MyMusic

Hip Hop (Nerdcore), a character of MyMusic

FBE is the creator of MyMusic, a sitcom show funded by YouTube's $100 million original channel initiative.[11][12][13] MyMusic features a main ensemble cast of Adam Busch, Chris Clowers, Jack Douglass, Tania Gunadi, Grace Helbig, Lainey Lipson, Jarrett Sleeper, Mychal Thompson and has featured many guest stars, with members of both Kids React and Teens React also appearing. The series has an interactive transmedia aspect, which FBE has spoken on, saying "To us, new media should be 'new' – and just not just a passive experience. The ability to create new storytelling elements and new ways to entertain audiences is what is so motivating about being a creator at this time."[14] The show revolves around MyMusic, a company led by CEO Indie (portrayed by Adam Busch) who is portrayed as a stereotypical modern-day hipster. Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years. "The Metal character comes directly from us when we were teenagers. We were metal heads, full-on," as Fine stated.[15] MyMusic has a separate channel on YouTube from the main FBE channel (MyMusicShow), which had over 381,000 subscribers and 28.9 million video views as of July 7, 2013. MyMusic was nominated for nine Streamy Awards in the 3rd installment of the event, with three of the nominations going to the Fine Brothers.[16] The second season premiered on August 20, 2013.[17][18]

Sing It!

Other YouTube series

Spoilers

FBE had a popular series where they spoil a variety of topics[19] ranging from books to films to video games.[20][21] The first episode of their Spoiler series, 100 Movie Spoilers in 5 Minutes – (Movie Endings Ruined), was uploaded on YouTube on November 11, 2008. With over 2.7 million video views as of July 28, 2014, the episode is also the most popular of the series. FBE also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011.[22] FBE spoiled 47 years in roughly 6 minutes of the popular series, Doctor Who, and released subsequent sequels in preparations for the premieres of series 8 & 9 respectively.[23] Other TV shows that have had spoiler videos made about them have included Game of Thrones, Breaking Bad, The Walking Dead and Orange Is the New Black. Additionally, FBE put up a video each month spoiling 50 viral videos that have circulated on YouTube and other sources during the previous month.

Lost: What Will Happen Next?

FBE created a show titled Lost: What Will Happen Next?, which is a parody show based on Lost. The show debuted on January 24, 2008, and was the first long-running series on the Fine Brothers channel.[24][25] The show lasted 19 episodes and ended on November 1, 2010. The show featured several characters from other fictional universes such as the Avatar[26] and Star Wars universe. FBE collaborated with Rhett and Link to create a parody song of Lost as well.[27][28]

React World controversy

On January 26, 2016, FBE announced that they would license and trademark their existing React series and let creators create their own react series.[29] In particular, FBE applied to trademark, among other terms, the term "react",[30] which is used in the title of numerous other YouTube videos unrelated to FBE's YouTube channel.[31] The announcement was met with backlash from some of their viewers and fellow YouTube content creators, many of whom believed FBE was attempting to prohibit the creation of reaction videos by people unaffiliated with their channel.[32][33][34] In response, the company promised that they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking."[33][34] However, other YouTubers reported copyright related takedowns of videos containing FBE footage.[35][36] There were also reports that another YouTube channel had produced "Seniors React" videos just prior to FBE's "Elders React" series.[37] The backlash led to a dramatic drop in subscribers,[38] with upwards of 675,000[n 1] accounts collectively unsubscribing from the React and FBE channels in protest as of February 22, 2016.[39][40][41]

On February 1, FBE stated they had rescinded all React trademarks and trademark applications, discontinued the React World program, and released all previous Content ID claims.[42][43] In addition, FBE removed their original React World announcement video, as well as their update video which addressed the initial backlash.[43]

Filmography

Web
Year Title
2008–2010 Lost: What Will Happen Next?
2008–present Spoiler Alert!
2009 The Overthinker
2009 3-Way
2010–present Last Moments of Relationships
2010–present Kids React
2010–2011 Harry Potter Deleted Scenes
2010–2011 Lindsay Lohan Needs Real Friends
2011–present Teens React
2012–2014 MyMusic
2012–present Elders React
2012–present YouTubers React
2013, 2016–2017 Emo Dad
2013–present Fine Time (originally Update Vlog)
2014–present React: Gaming
2014–present People vs. Food
2014–present React: Advice
2014–present React: Lyric Breakdown
2014–2015 React: Opinions
2014–2015 React Remix
2014–present Inappropriate Parents
2014 Underwater Movie Scenes
2015–present Adults React
2015–present React: Do They Know It?
2015-2018 Reverse Ratings
2016 Sing It!
2016–present Sample School
2016–present Celebs React
2016–present Generations React
2016 Quizzicle
2017–present Challenge Chalice
2017–present Guess That
Television
Year Title
2014–2015 React to That
2015 Six Degrees of Everything
Film
Year Title
2017 F the Prom

Accolades

This is a list of awards, nominations, recognition and achievements received by the Fine Brothers during their career.

Year Nominated work Category Award-giving body Result Ref.
2012 Kids React Best Viral Video Series 39th Daytime Emmy Awards Won [44]
Best Variety Web Series Inaugural IAWTV Awards Won [45]
2013 Kids React Best Variety Series 2013 IAWTV Awards Nominated [46]
MyMusic Best Interactive/Social Media Experience Nominated
Best Supplemental Content Nominated
Kids React Best Non-Fiction or Reality Series 3rd Streamy Awards Won [47]
Themselves Audience Choice for Personality of the Year Nominated [48]
MyMusic Audience Choice for Series of the Year Nominated
Best Direction Nominated
Best Comedy Series Nominated
Best Writing: Comedy Nominated
Best Editing Nominated
2014 Kids React Best Directing (Non-Fiction) 2014 IAWTV Awards Nominated [49]
Best Variety Web Series Won
MyMusic Best Supplemental Content Nominated
2015 Teens React Show of the Year 2015 Streamy Awards Nominated [50]
Kids React Non-Fiction Nominated
Kids and Family Nominated
2016 Elders Gaming Online Film and Video - Gaming (Channel) 2016 Webby Awards Won [51]
Kids React Online Film and Video - Reality Won [52]
Fine Brothers Entertainment Online Film and Video - Entertainment (Channel) Nominated [53]
Do They Know It? Non-Fiction 2016 Streamy Awards Nominated [54]
Kids React (Daniel Seibert, Jordan Towles, Alyssa Salter, Cara Bomar, Luke Braun, Benny Fine, Rafi Fine) Editing Nominated
Emo Dad Animated Nominated
2017 REACT Show of the Year 2017 Streamy Awards Nominated [55]
Non-Fiction Series Nominated
Last Moments of Relationships Immersive Nominated
REACT Online Film and Video 2017 Webby Awards Won
2018 REACT Show of the Year 2018 Streamy Awards Nominated [56]
Do They Know It? Pop Culture Nominated
2019 FBE Digital Studio of the Year 2019 Digiday Video Awards Nominated [57]
Teens React to Texting and Driving (Distracted Driving) in collab with AT&T It Can Wait Branded Award for Social Good Campaign 2019 Streamy Brand Awards Won [58]

References

Citations

  1. ^ Hallam 2010.
  2. ^ O'Neill 2010a.
  3. ^ "Kids React To Epic Meal Time" 2011.
  4. ^ O'Neill 2011.
  5. ^ "Elders React To Skrillex" 2012.
  6. ^ Fine Brothers 2015.
  7. ^ Gutelle 2012a.
  8. ^ Patel 2014.
  9. ^ Spangler 2014a.
  10. ^ Votta 2014.
  11. ^ Baldwin 2011.
  12. ^ Livingston 2011.
  13. ^ "Are the Fine Brothers the Future" 2012.
  14. ^ Kotenko 2012.
  15. ^ Manarino 2012.
  16. ^ Ng 2012.
  17. ^ Love2013.
  18. ^ Dredge 2013.
  19. ^ WSJ staff 2009.
  20. ^ Popkin.
  21. ^ Powell 2009.
  22. ^ Friar 2011.
  23. ^ Goldberg 2011.
  24. ^ "Viral Hits" 2010.
  25. ^ Weinberger 2009.
  26. ^ Generous King 2010.
  27. ^ Swisher 2010.
  28. ^ "Comedy Duo" 2010.
  29. ^ Hamedy, Saba (January 26, 2016). "YouTube creators can now make their own 'React' videos, thanks to Fine Brothers Entertainment". Mashable. Retrieved January 30, 2016.
  30. ^ "trademark: REACT (serial no. 86689364)". www.tmfile.com. Retrieved April 16, 2017.
  31. ^ Foxx, Chris (February 1, 2016). "Fine Brothers spark fury with YouTube trademark attempt". BBC. Retrieved February 1, 2016.
  32. ^ Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Business Insider. Retrieved February 1, 2016.
  33. ^ a b Pandher, Gurmeet Singh (January 28, 2016). "React Channel Gets Angry Reactions Due To Their Licensing Plan". The Bitbag. Retrieved January 30, 2016.
  34. ^ a b Hamedy, Saba (January 28, 2016). "Fine Brothers react when backlash over 'React' videos licensing gets heated". Mashable. Retrieved January 30, 2016.
  35. ^ 8-Bit Eric (January 30, 2016). Fine Bros. took down my Reaction Videos. YouTube. Retrieved January 30, 2016.{{cite AV media}}: CS1 maint: numeric names: authors list (link)
  36. ^ LeKevPlays (January 28, 2016). YOUTUBER REACTS TO 8 VIEW VIDEO COPYRIGHT CLAIM. YouTube. Retrieved January 30, 2016.
  37. ^ Hern, Alex (February 1, 2016). "YouTube network's plan to trademark 'react' sparks backlash". The Guardian. Retrieved February 2, 2016.
  38. ^ Mooney, Paula (January 31, 2016). "'Fine Bros' YouTube Stars Lose 65,000 Subs – But Gain 23 Million Views Over 'React' Videos Trademark Buzz [Video]". The Inquistr. Retrieved January 31, 2016.
  39. ^ "Fine Brothers Entertainment 30 days". Social Blade. Makers Studio. Retrieved February 22, 2016.
  40. ^ "React Channel 30 Days". Social Blade. Makers Studio. Retrieved February 22, 2016.
  41. ^ Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Tech Insider. Retrieved February 4, 2016.
  42. ^ Fine Brothers (February 1, 2016). "A message from the Fine Brothers". Medium. Retrieved February 2, 2016.
  43. ^ a b Yin-Poole, Wesley (February 1, 2016). "The internet reacts to The Fine Brothers' "react" trademark – and it's not happy". Eurogamer. Retrieved February 2, 2016.
  44. ^ Arlene Paredes (June 28, 2012). "'Kids React To' Viral Videos: Fine Bros. and Kids who Spoke on NSW Bullying Get an Emmy [VIDEO]". International Business Times AU. Archived from the original on July 1, 2012. Retrieved July 6, 2012.
  45. ^ Daisey Whitney (January 23, 2012). "Fine Bros Win IAWTV Award, Prep for Launch of New YouTube Show". Beet.tv. Retrieved June 25, 2013.
  46. ^ "Break Out The Award Polish And Kleenex: The IAWTV Award Nominees Are In". New Media Rockstars. November 12, 2012. Retrieved March 23, 2014.
  47. ^ "PRE-LIVE STREAMY WINNERS ANNOUNCED". Streamys. February 2013. Retrieved February 15, 2013.
  48. ^ "3RD ANNUAL NOMINEES & WINNERS". Streamys. Retrieved June 25, 2013.
  49. ^ "2014 IAWTV Awards Nominees & Winners (with links)". International Academy of Web Television. Retrieved March 23, 2014.
  50. ^ "5th Annual Winners & Nominees". The Streamy Awards. Retrieved October 30, 2019.
  51. ^ "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
  52. ^ "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
  53. ^ "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
  54. ^ "6th Annual Nominees". The Streamy Awards. Retrieved October 30, 2019.
  55. ^ "7th Annual Nominees". The Streamy Awards. Retrieved October 30, 2019.
  56. ^ "8th Annual Nominees". The Streamy Awards. Retrieved October 30, 2019.
  57. ^ Hayes, Melissa (January 15, 2019). "Ellen Digital Network and Condé Nast Entertainment lead the Digiday Video Awards finalists". Digiday. Retrieved October 30, 2019.
  58. ^ "2019 Streamys Brand Awards". The Streamy Awards. Retrieved October 30, 2019.

References

Sources

Footnotes

  1. ^ As of February 22, 2016. Not including positive subs counts.