Google Programmable Search Engine
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This article needs additional citations for verification. (March 2009) |
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Type of site | Web search engine |
---|---|
Owner | Google (Alphabet) |
Created by | |
Revenue | From AdWords |
URL | cse.google.com |
Commercial | Yes |
Registration | Optional |
Launched | October 24, 2006 | (as Google Co-op)
Current status | Active |
Written in | C++[1] |
Google Custom Search (formerly known as Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search. The service allows users to narrow the 11.5 billion indexed webpages down to a topical group of pages relevant to the creator's needs.[2] Google launched the service on October 23, 2006.[3]
Services
The Google Custom Search platform consists of three services:
Custom Search Engine

Released on October 23, 2006, Google Custom Search allows anyone to create their own search engine by themselves. Search engines can be created to search for information on particular topics chosen by the creator. Google Custom Search Engine allows creators to select what websites will be used to search for information which helps to eliminate any unwanted websites or information. Creators can also attach their custom search engine to any blog or webpage.[4] Google AdSense results can also be triggered from certain search queries, which would generate revenue for the site owner.[5]
How it work?
Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can configure your search engine to search both web pages and images. You can fine-tune the ranking, customize the look and feel of the search results, and invite your friends or trusted users to help you build your custom search engine. You can even make money from your search engine by using your Google AdSense account.
There are two main use cases for Custom Search - you can create a search engine that searches only the contents of one website (site search), or you can create one that focuses on a particular topic from multiple sites. You can use your expertise about a subject to tell Custom Search which websites to search, prioritize, or ignore. Because you know your users well, you can tailor the search engine to their interests.
With Google Custom Search, you can:
- Create custom search engines that search across a specified collection of sites or pages
- Enable image search for your site
- Customize the look and feel of search results, including adding search-as-you-type autocompletions
- Add promotions to your search results
- Leverage structured data on your site to customize search results
- Associate your search engine with your Google AdSense account, so you make money whenever users click ads on your search results pages.[6][7]
Subscribed Links
Provided as part of the original service, subscribed links were discontinued on 15 September 2011.[8]
Subscribed Links were web results that users could manually subscribe to. Anyone was allowed to make a new Subscribed Link, and did not necessarily need knowledge on how to create a feed, as a basic link could be created. Subscriptions were then available in a special directory.
Topics
Topics are specific areas of search, which can be developed by people with knowledge of a certain subject. These topics are then displayed at the top of relevant Google web searches, so the user can refine the searches to what they want.[9] Currently, there is a limited number of topics that Google is wanting to develop, namely Health, Destination Guides, Autos, Computer games, Photography and Home Theater.[citation needed]
One of the topics with many contributions is Health.[citation needed] They include the National Library of Medicine, Centers for Disease Control and Prevention, Health On the Net Foundation, Harvard Medical School, Mayo Clinic and others.[citation needed]
Google CSE's may offer better topical search results than the standard Google search.[10]
See also
References
- ^ "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Computer Science Department, Stanford University, Stanford, CA. Retrieved January 27, 2009.
- ^ Signorini, A; Gulli, A. "The Indexable Web is More than 11.5 billion pages" (PDF). Retrieved July 31, 2014.
- ^ "The Power of Google Search is Now Customizable". Google News. Retrieved August 27, 2015.
- ^ "Google Custom Search". Wordpress. Retrieved July 31, 2014.
- ^ "AdSense Custom Search Ads". Google. Retrieved July 31, 2014.
- ^ "Overview | Custom Search". Google Developers. Retrieved December 2, 2019.
- ^ Beal, Vangie. "What is Google Custom Search Engine? Webopedia Definition". www.webopedia.com. Retrieved December 2, 2019.
- ^ "Overview | Custom Search | Google Developers". Google.com. Google Inc. September 2, 2011. Retrieved June 14, 2013.
{{cite web}}
: CS1 maint: url-status (link) - ^ "Custom Search Advanced Topics". Google. Retrieved July 31, 2014.
- ^ "What is Custom Search? - Custom Search Help". support.google.com. Retrieved December 2, 2019.