Online program manager
An online Online Program Manager (OPM) provides a ready made digital portal on which universities can run online courses. OPMs allow universities to get into online teaching without the costs and time needed to build their own platform.
The major OPMs include 2U, Wiley, Academic Partnerships and Pearson. An OPM provides the software, helps faculty to develop the courses, markets the course, and undertakes student enrolment. In return the OPM takes a share of the revenue, typically from 30% to 80%. It also requires a long-term commitment from the institution.
OPMs have grown substantially as universities have seen the benefit of students reaching beyond their geographical area while recognising their lack of skills in creating online courses.
The revenue sharing model has been increasingly questioned[1][2] as online learning has matured, and colleges gain more skills in this area, with some seeking a fee-for-service arrangement rather than a revenue sharing model.
- ^ "Report Calls Online Program Managers 'Wolves in Sheep's Clothing'". Campus Technology. 12 September 2019. Retrieved 17 November 2019.
{{cite web}}: CS1 maint: url-status (link) - ^ "A Tipping Point for OPM?". Inside Higher Ed. 4 June 2018. Retrieved 17 November 2019.
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