FEED Projects
 | This article contains promotional content. (January 2013) |
FEED Projects was started in 2007 by Lauren Bush, an honorary spokesperson for the United Nations World Food Programme, and Ellen Gustafson, a former United Nations Communications Officer. FEED Projects sells FEED bags and a portion of each bag is donated to the United Nations World Food Programme to feed children around the world.
History
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Bush came up with the idea of a FEED bag while in college at Princeton University. Intended as a fundraiser for the UN World Food Programme, FEED Projects has grown rapidly since its founding. FEED bags have been supported by many different celebrities, including Marcia Cross, Ali Larter, and Elizabeth Berkley. Gustafson and Bush also co-founded the FEED Foundation, a 501c3 non-profit with the mission of raising awareness and funds to ensure nutritious school meals for all children as a first step toward improving the global food system.
Products
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There are a variety of FEED products available for purchase on the FEED website, with new collections launched seasonally, as well as in person, at the FEED Shop & Cafe in DUMBO, Brooklyn. FEED bags are sold in a variety of models, including duffel bags, backpacks, and totes. Every single product provides school meals when purchased, represented by the number stamped on each bag or accessory. The meals are distributed by the brand's giving partners, the UN World Food Programme (global giving) and No Kid Hungry (US giving). One of the very first bags, The FEED 1 bag, provides one child with a year's worth of meals (185 school meals).
(RED)
In 2012, FEED Projects is listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").[1]
References
- ^ "(RED) Partners". (RED). The ONE Campaign. 2012. Archived from the original on 28 May 2012. Retrieved 13 October 2012.
- "Lauren Bush Endorses Princeton Musical Mission for African Hunger Relief". Earth Times, The. December 13, 2007. Retrieved 2008-07-19. (Press release)
- Heckscher, Melissa (July 3, 2008). "Trendy grocery totes tout eco-chic style". Living. Seattle Times, The. Archived from the original on 2008-07-08. Retrieved 2008-07-19.
- Sheeler, Jason (June 21, 2008). "Organic cotton tote serves a dual purpose: utility and sustenance". Dallas Morning News, The. Retrieved 2008-07-19.
- Bumpus, Jessica (November 27, 2007). "Food for thought". Vogue. Archived from the original on June 11, 2011. Retrieved 2008-07-19.
- Hayes, Tracy Achor (July 6, 2007). "Bag makes it fashionable to feed a child in need". Dallas Morning News, The. p. 22. Retrieved 2008-07-19.
- Olins, Alice (March 19, 2008). "My life in fashion: Lauren Bush". Time, The (London). Retrieved 2008-07-19.
- Armstrong, Lisa (December 12, 2007). "Get the bag, feed a child". Time, The (London). Retrieved 2008-07-19.