InStore Audio Network

InStore Broadcasting Network
	File:Instorelogo.jpg
Company type	Private
Industry	Retail Media
Founded	Salt Lake City, UT
Headquarters	Salt Lake City, UT
Products	Distribution of music & video
Number of employees	80
Website	InStoreBroadcasting Network Corporate Site

InStore Broadcasting Network (also known as IBN) is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores. InStore Broadcasting Network's music programming is housed locally on a music server at each location, containing the music library and IBN's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet. The playlists dictate what will be played during the following week in that particular store.

For advertisers, InStore Broadcasting Network's radio network provides both Consumer Packaged Goods (CPG) and non-CPG companies with exclusive and ubiquitous advertising throughout the store. For CPG companies, IBN promotes products while shoppers are making their purchasing decisions. For non-CPG companies, IBN delivers messaging to a huge audience through a nationwide platform.

For retailers, IBN's services deliver digital quality music, third-party advertising messages, in-house marketing communications, and telephone music on hold to their customers.

Clients

IBN reports that it provides music to over 18,000 retail and grocery stores nationwide. Its largest client base holds nationwide accounts. Included is Kroger and each of its seventeen subsidiaries, Safeway and each of its seven subsidiaries, Supervalu and its five subsidiaries, Walgreens pharmacies, and Ahold and its four subsidiaries. InStore Broadcasting Network also provides retail media to regional chains such as Meijer.