User:Benperlmutter94/sandbox
| Company type | Private |
|---|---|
| Industry | IPaaS, retail |
| Founded | 2011 |
| Founder | Susan Akbarpour, Brom Mahbod |
| Headquarters | Menlo Park, CA |
| Products | mCart |
| Website | mavatar.com |
Mavatar Technologies, Inc. is the developer of the mCart omnichannel commerce platform headquartered in Menlo Park, California.[1][2]
History
Mavatar was founded in 2011 by Susan Akbarpour and Brom Mahbod[3] The company is the developer of the mCart omnichannel commerce platform.[4] Akbarpour began conceptualizing the company while doing research as a graduate student at the Stanford Graduate School of Business.[5][6]
Mavatar has raised over $4.3 million in funding via angel investors, venture capital, and private sales of an initial coin offering that began in December 2017.[7]
In June 2018, Mavatar announced that it is licensing its software to the FX Group, the marketing partner for award shows like the Grammy Awards and the Emmys.[2][8] Award show viewers will be able to purchase content that they see at the award shows on the mCart platform.[2][9]
mCart Platform
Mavatar Technologies has developed mCart, a software platform as a service (PaaS) that connects retailers and content creators to create shoppable content and allows consumers to shop directly from that content.[10][11]
mCart uses the mCart token, which employs Ethereum-backed smart contracts to pay influencers and mCart marketplace operators for the sales that they drive.[12][13]
References
- ^ "Company Overview of Mavatar Technologies Inc". Bloomberg. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b c Doupnik, Elizabeth (2018-06-21). "Emmy and Grammy Award red carpets to become shoppable". AOL.com. Retrieved 2018-11-30.
- ^ Robinson, Bill (2013-06-25). "Online Shopping Made Easy -- It's (All) About Time!". Huffington Post. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Patrick, Hoge (2013-09-04). "Phil Schlein now chairman at Mavatar". San Francisco Business Times. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Drake, Mackenzie (2015-03-04). "A Woman's Strength". SharpHeels. Retrieved 2018-11-22.
- ^ Timoner, Ondi (2014-06-19). "Data-Driven Simplified Shopping: New Women 3.0". Huffington Post. Retrieved 2018-11-28.
- ^ "Mavatar Investors". Crunchbase. Retrieved 2018-11-22.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "FX Group Makes the Red Carpet Shoppable with Blockchain-Based mCart Marketplace-as-a-Service". TechZone360. 2018-06-14. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "This New Platform May Help You Get Those Red Carpet Looks You Love". CBS Los Angeles. 2018-10-29. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Ekiel, Erika Brown (2015-08-20). "Susan Akbarpour: "I Want to Change the Way People Shop"". Stanford Graduate School of Business. Retrieved 2018-11-22.
- ^ Nagle, Maurice (2018-06-14). "Modern Moms Shaping Influence". www.techzone360.com. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Just, Janine (2018-03-01). "Mavatar Announces ICO Presale Launch of the First Blockchain-based shoppable content publishing platform and Marketplace Platform as-a-service". Cision PR Newswire. Retrieved 2018-11-22.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Sanchez, Fernando (2018-04-04). "mCart ICO Review: Blockchaining Influencer Marketing". Cryptocoin. Retrieved 2018-11-30.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help)