Jump to content

User:Benperlmutter94/sandbox

From Wikipedia, the free encyclopedia
< User:Benperlmutter94
This is an old revision of this page, as edited by Benperlmutter94 (talk | contribs) at 20:46, 30 November 2018 (shortening). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.
Mavatar Technologies, Inc.
Company typePrivate
IndustryIPaaS, retail
Founded2011
FounderSusan Akbarpour, Brom Mahbod
HeadquartersMenlo Park, CA
ProductsmCart
Websitemavatar.com

Mavatar Technologies, Inc. is the developer of the mCart omnichannel commerce platform.[1][2] The company is headquartered in Menlo Park, California.[1]

History

Mavatar was founded in 2011 by Susan Akbarpour and Brom Mahbod[3] The company is the developer of the mCart omnichannel commerce platform.[4] Akbarpour began conceptualizing the company while doing research as a graduate student at the Stanford Graduate School of Business.[5][6]

Mavatar has raised over $4.3 million in funding via angel investors, venture capital, and private sales of an initial coin offering that began in December 2017.[7][8]

In June 2018, Mavatar announced that it is licensing its software to the FX Group, the marketing partner for award shows like the Grammy Awards and the Emmys.[2] Award show viewers will be able to purchase content that they see at the award shows on the mCart platform.[2]

mCart Platform

Mavatar Technologies has developed mCart, a software platform as a service (PaaS) that connects retailers and content creators to create shoppable content and allows consumers to shop directly from that content.[9][10]

mCart uses the mCart token, which employs Ethereum-backed smart contracts to pay influencers and mCart marketplace operators for the sales that they drive.[11][12]

References

  1. ^ a b "Mavatar Technologies Company Profile: Valuation & Investors | PitchBook". pitchbook.com. Retrieved 2018-11-22.
  2. ^ a b c Doupnik, Elizabeth (2018-06-21). "Emmy and Grammy Award red carpets to become shoppable". AOL.com. Retrieved 2018-11-30.
  3. ^ Robinson, Bill (2013-06-25). "Online Shopping Made Easy -- It's (All) About Time!". Huffington Post. Retrieved 2018-11-30. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  4. ^ Patrick, Hoge (2013-09-04). "Phil Schlein now chairman at Mavatar". San Francisco Business Times. Retrieved 2018-11-30. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  5. ^ Drake, Mackenzie (2015-03-04). "A Woman's Strength". SharpHeels. Retrieved 2018-11-22.
  6. ^ Timoner, Ondi (2014-06-19). "Data-Driven Simplified Shopping: New Women 3.0". Huffington Post. Retrieved 2018-11-28.
  7. ^ "Mavatar Investors". Crunchbase. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ "mCart Protocol (mCart) - ICO rating and details". ICObench. Retrieved 2018-11-22.
  9. ^ Ekiel, Erika Brown (2015-08-20). "Susan Akbarpour: "I Want to Change the Way People Shop"". Stanford Graduate School of Business. Retrieved 2018-11-22.
  10. ^ Nagle, Maurice (2018-06-14). "Modern Moms Shaping Influence". www.techzone360.com. Retrieved 2018-11-30. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  11. ^ Just, Janine (2018-03-01). "Mavatar Announces ICO Presale Launch of the First Blockchain-based shoppable content publishing platform and Marketplace Platform as-a-service". Cision PR Newswire. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  12. ^ Sanchez, Fernando (2018-04-04). "mCart ICO Review: Blockchaining Influencer Marketing". Cryptocoin. Retrieved 2018-11-30. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
Retrieved from "https://en.wikipedia.org/w/index.php?title=User:Benperlmutter94/sandbox&oldid=871403770"