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Mavatar Technologies, Inc.
Company typePrivate
IndustryIPaaS, retail
Founded2011
FounderSusan Akbarpour, Brom Mahbod
HeadquartersMenlo Park, CA
ProductsmCart
Websitemavatar.com

Mavatar Technologies, Inc. is the developer of the mCart omnichannel commerce platform.[1] The company is headquartered in Menlo Park, California.[1]

History

Mavatar was founded in 2011 by Susan Akbarpour, Dr. Brom Mahbod, Ph.D., and Dr. Panagiotis Papadimitriou, Ph.D.[2] The company is the developer of the mCart omnichannel commerce platform.[2] Akbarpour began conceptualizing the company while doing research as a graduate student at the Stanford Graduate School of Business.[3][4]

Mavatar has raised over $4.3 million in funding via angel investors, venture capital, and private sales of an initial coin offering that began in December 2017.[2][5]

In June 2018, Mavatar announced that it is licensing its software to the FX Group, the marketing partner for award shows like the Grammy Awards and the Emmys.[6] Award show viewers will be able to purchase content that they see at the award shows on the mCart platform.[6]

mCart Platform

Mavatar Technologies has developed mCart, a software platform as a service (PaaS) that connects retailers and content creators to create shoppable content and allows consumers to shop directly from that content.[7][8][9][10]

mCart uses the mCart token, which employs Ethereum-backed smart contracts to pay influencers and mCart marketplace operators for the sales that they drive.[11]

Team

Mavatar CEO and Co-Founder Susan Akbarpour has over 30 years of experience leading tech and media ventures, including the newspaper IranToday, magazine Silicon Iran, Teksia, venture capital firm Candou Ventures, and “venture catalyst” company Linkore.[12][13][14] Akbarpour possesses a M.S. in Management from the Stanford Graduate School of Business.[15] Co-Founder and President Brom Mahbod has a doctorate in Electrical Engineering and Computer Science from the University of California, Santa Barbara.[16] Mahbod was formerly an executive at Oracle and helped build the foundation of network management at HP Labs.[16] Founding Member and Data Scientist Papadimitriou has a Ph.D. in Computer Science from Stanford and previously worked at Yahoo! Labs, Microsoft Research, Yahoo! Search, in addition co-founding Caloricious.[17] Shayan Zadeh, the co-founder and former CEO of online dating platform Zoosk, serves as Mavatar's Executive Chairman.[18]

Phil Schlein is the Chairman of the Advisory Board.[19] Schlein was President and CEO of Macy’s California for 11 years, is an angel investor, and serves on the boards of Tea Collections, Sound ID, and Specialty’s Bakery and Cafe.[19] The Advisory Board also includes former Facebook Chief Privacy Officer Chris Kelly, Apple Vice President and former CEO of YSL Paul Devene, venture capitalist and politician Steve Westly, Japanese entrepreneur and CEO Dr. Sachio Semmoto, and Oracle Blockchain Architect Emmanuel Abiodun, among others.[20]

ICOmarks rated the Mavatar team 10/10 and ICObench rated the Mavatar team 4.6/5.[21][5]

Awards and Recognition

Mavatar has received the following awards and recognitions:

  • The Silicon Review's "50 Best Companies to Watch" in 2018[22]
  • CREtech's "6 Companies to Watch" in 2018[23]
  • IMPACT17 Disrupter of the Year Award in 2017[24]
  • TMCnet’s “Top 5 Tech Companies to Watch” in 2015[25]
  • The Washington Times’ “Top 10 Commanding Companies to Watch” in 2014[26]
  • PC Magazine’s “#2 Tech Innovation That Will Change How You Shop” in 2013[27]
  • Winner of PitchIT! 2014[28]
  • Audience Choice Award for “Hottest Startup” at Tech Cocktail’s San Francisco Mixer & Startup Showcase 2013[29]

References

  1. ^ a b "Mavatar Technologies Company Profile: Valuation & Investors | PitchBook". pitchbook.com. Retrieved 2018-11-22.
  2. ^ a b c "Mavatar Investors". Crunchbase. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ Drake, Mackenzie (2015-03-04). "A Woman's Strength". SharpHeels. Retrieved 2018-11-22.
  4. ^ Timoner, Ondi (2014-06-19). "Data-Driven Simplified Shopping: New Women 3.0". Huffington Post. Retrieved 2018-11-28.
  5. ^ a b "mCart Protocol (mCart) - ICO rating and details". ICObench. Retrieved 2018-11-22.
  6. ^ a b Doupnik, Elizabeth (2018-06-21). "Emmy, Grammy Award Red Carpets to Become Shoppable". WWD. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  7. ^ "Mavatar". Mavatar. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  8. ^ "mCart Protocol". mCart. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  9. ^ Ekiel, Erika Brown (2015-08-20). "Susan Akbarpour: "I Want to Change the Way People Shop"". Stanford Graduate School of Business. Retrieved 2018-11-22.
  10. ^ "Susan Akbarpour: mCart, Make the World Shop-able". Insights Success. 2018-10-31. Retrieved 2018-11-22.
  11. ^ Just, Janine (2018-03-01). "Mavatar Announces ICO Presale Launch of the First Blockchain-based shoppable content publishing platform and Marketplace Platform as-a-service". Cision PR Newswire. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  12. ^ Workman, Bill (2000-12-01). "Iranian Paper Offers Fresh Voice / San Jose woman publishes ethnic newspaper". SFGate. Retrieved 2018-11-22.
  13. ^ Memarian, Jahandad (2017-12-18). "Faraj Aalaei on Serial Entrepreneurship and Re-Invention". Huffington Post. Retrieved 2018-11-22.
  14. ^ Mullins, Robert (2004-05-02). "Publisher Adds to Her Success". San Jose Business Journal. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ "Susan Akbarpour, Official Member of Forbes Councils". Forbes Councils. Retrieved 2018-11-28. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  16. ^ a b "Executive Profile - Brom Mahbod". Bloomberg. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  17. ^ "Executive Profile - Panagiotis Papadimitriou". www.bloomberg.com. Retrieved 2018-11-23. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  18. ^ "Shayan Zadeh". Crunchbase. Retrieved 2018-11-27. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  19. ^ a b "Phil Schlein". Crunchbase. Retrieved 2018-11-21. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  20. ^ "Company Overview of Mavatar Technologies Inc". Bloomberg. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  21. ^ "mCart Protocol". ICOmarks. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  22. ^ "50 Best Companies To Watch 2018". The Silicon Review. 2018-07-01. Retrieved 2018-11-27. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  23. ^ Osborne, Kateri (2018-07-25). "mCart is One of CRE Tech's 6 Companies To Know!". mCart. Retrieved 2018-11-27. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ "Impact17 Awards". IMPACT17. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  25. ^ Tehrani, Rich (2014-12-30). "5 Tech Companies to Watch in 2015". TMCnet. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  26. ^ "Saleem Technologies Featured in the Washington Times as one of the Ten Commanding Companies to Watch in 2014". saleem.com.au. Retrieved 2018-11-22.
  27. ^ Kamenec, Karen (2013-07-09). "10 Tech Innovations That Will Change How You Shop". PCMAG. Retrieved 2018-11-22.
  28. ^ Beach, James (2015-05-06). "LegalShield's President James Rosseau, A New Way to Shop Susan Akbarpour & Veteran's Stories Rosemary O'Brien". School for Startups Radio. Retrieved 2018-11-22. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  29. ^ "Mavatar Technologies Wins Best Pitch at Tech Cocktail's SF Showcase - YBLTV". YBLTV. 2013-05-27. Retrieved 2018-11-22.
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