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Multitone Records

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Multitone Records
Founded10/19/1978
FounderPran Gohil
StatusDormant
Distributor(s)M.S. Distributing Co. (in the US)
GenreBhangra
Country of originUK

Multitone Records, originally Savera Investments,[1] was a British record label founded by Pran Gohil in 1978. Pran was formerly Regional Head of Polygram, Asia Pacific based in the Netherlands and Executive Chairman of Spartan Records, London. Multitone Records specialized in bhangra style music.[2] The style itself was commercialized by Multitone Records, which is considered to be the pioneer of British Bhangra and the label and grew to be the "largest Asian record label in the world" during its lifetime under director Jitesh Gohil.[3] In 2008, the company entered into a joint venture with BMG in order to spread its label throughout Europe and internationally. Multitone's artists formed the "who's who of the British bhangra scene including The Safri Boyz, DCS, XLNC, Sasha, Amar, Apna Sangeet, Alaap,Chirag Pehchan and many more. A number of Multitone's records entered the UK and International charts including "People of the world" by Sasha and "Tu hai mera sanaam" by Amar. Multitone's music also entered the market on the Indian subcontinent with hits like "Patel rap" by Bali, and hits of Abba in Hindi by Selma and Sabina Agha.The company began distribution in the United States on June 27, 1994, through M.S. Distributing Co. Paul Bernard was appointed as the US representative in special regards to "marketing and promotion". The US debut featured albums by Pammi and XLNC.[4]

Following the buyout of BMG by Sony Music in 2008, the label became one of the subsidiaries of Sony Music Entertainment UK Holdings Ltd. where it is currently listed as being "dormant".[5]

Labeled bands

See also

References

  1. ^ Kuljit Bhamra (April 6, 2009). "The (untold) Southall Story". Asians In Media. Retrieved October 19, 2011.
  2. ^ J. Poet. "Multitone Records". Rhythm. 4 (2–11). K.F. Russell: 13. Retrieved October 19, 2011.
  3. ^ Routledge. International who's who in popular music. Europa Publications. p. 196. Retrieved October 19, 2011. {{cite book}}: Cite has empty unknown parameter: |coauthors= (help)
  4. ^ a b c David Stanley (June 18, 1994). "Bhangra Music Comes Stateside Via Multitone". Billboard. 106 (25). Prometheus Global Media: 17–18. Retrieved October 19, 2011.
  5. ^ "Archived copy". Archived from the original on 2012-04-07. Retrieved 2011-10-21. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  6. ^ "DJ Markie Mark on chasing the mainstream music dream". Asians In Media. December 5, 2005. Retrieved October 19, 2011.
  7. ^ Bella Jaisinghani (June 3, 2000). "UK Bhangra band comes home". The Indian Express. Retrieved October 19, 2011.
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