GeForce Partner Program
The Nvidia GeForce Partner Program was a marketing program designed to provide partnering companies with benefits such as public relations support, offering video game bundling, and marketing development funds, among other things.[1] The program proved to be controversial, with complaints about it being a possibly anti-competitive practice.[2] Nvidia canceled the program in May 2018.[3][4]
History
The GeForce Partner Program was first announced by Nvidia in a blog post on March 1, 2018.[5] On March 8, 2018, technology website HardOCP released an article which stated that Kyle Bennett, author of the article (and editor-in-chief of HardOCP), had interviewed several different people and companies, who each of them said that they thought the terms of the GeForce Partner Program's terms were "likely illegal" and that the program will "tremendously hurt consumer choices".[2]
Practices
The program was regarded as an anti-consumer practice due to the fact that partnering companies are required to remove their gaming branding from all non-Nvidia graphics cards,[6] potentially hurting consumer choice.
References
- ^ "Nvidia gets anti-competitive with unsavory GeForce Partner Program".
- ^ a b https://www.hardocp.com/article/2018/03/07/geforce_partner_program_impacts_consumer_choice
- ^ Larabel, Michael (4 May 2018). "NVIDIA Ends The GeForce Partner Program". Phoronix. Retrieved 4 May 2018.
- ^ Teeple, John (4 May 2018). "Pulling the Plug on GPP, Leaning into GeForce". nvidia. Retrieved 4 May 2018.
- ^ "GeForce Partner Program Helps Gamers Know What They're Buying | NVIDIA Blog". The Official NVIDIA Blog. 2018-03-01. Retrieved 2018-04-10.
- ^ Evangelho, Jason. "Report Alleges New Nvidia Program Engages In Monopolistic, Anti-Consumer Practices". Forbes. Retrieved 2018-04-11.
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