WPJS

WPJS
Conway, South Carolina;
Broadcast area	Myrtle Beach/Grand Strand
Frequency	1330 kHz
Programming
Language	English
Format	Urban Gospel
Ownership
Owner	WPJS Broadcasting, Inc.
History
Former call signs	WLAT(1945-July 7, 1988); WLIT (July 7, 1988-January 8, 1990); WBIG (January 8, 1990-May 31, 1991)
Former frequencies	1490 kHz (1945-1956)
Technical information
Facility ID	4436
Class	D
Power	3,200 watts daytime; 23 watts nighttime
Transmitter coordinates	33°51′13.6″N 79°1′12.9″W / 33.853778°N 79.020250°W

WPJS (1330 AM) is an Urban Gospel formatted radio station licensed to serve Conway, South Carolina, which targets a primarily African-American audience and also airs community-oriented programming.

History

WLAT was the first radio station in Horry County, South Carolina, first licensed on September 24, 1945^[3]. A sister FM station was added in the 1960s. Formats for the AM station over the years included beautiful music^{[citation needed]} and, as of 1985, country music.^[4]

In 1988, the new owners of WLAT, which by this time was separate from the FM, changed the format to urban contemporary and called it "Hot 1330". The owners had changed the callsign of a station in Charlotte, North Carolina, from WLIT, and just in case they wanted to use the letters again, they gave the letters to WLAT. Later, the same thing was done when the station's owners changed the callsign WBIG on a Greensboro, North Carolina station. The station took the callsign WPJS on May 31, 1991.

The current format was chosen in the early 1990s. The old studios on U. S. 501 stood empty until being demolished, and the WLAT call letters still stand next to the road.

References

^ Callsign history for WPJS; retrieved from fcc.gov on April 15, 2018.
^ FCC's history cards for WPJS; retrieved April 15, 2018.
^ WLAT construction permit record, from the F.C.C.'s history cards, retrieved April 15, 2018.
^ Toby Eddings, "WYAK changes its lineup and image," The Sun News, Apr. 25, 1999.

External links

WPJS website
Template:AMQ
Template:AML
WPJS in Nielsen Audio's AM station database

33°51′13″N 79°01′14″W / 33.85361°N 79.02056°W / 33.85361; -79.02056

This article about a radio station in South Carolina is a stub. You can help Wikipedia by expanding it.

[1] Callsign history for WPJS; retrieved from fcc.gov on April 15, 2018.

[2] FCC's history cards for WPJS; retrieved April 15, 2018.

[3] WLAT construction permit record, from the F.C.C.'s history cards, retrieved April 15, 2018.

[4] Toby Eddings, "WYAK changes its lineup and image," The Sun News, Apr. 25, 1999.

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