Start with Why
| Author | Simon Sinek |
|---|---|
Publication date | 2009 |
| ISBN | 978-1-59184-280-4 |
Start With Why: How Great Leaders Inspire Everyone to Take Action, is a book by Simon Sinek[1] that appeared on The New York Times Best Seller list.[2]
The book got lots of sales because of Simon Sinek´s popular Ted Talk.
Overview
The book starts with a comparison of the two main ways to influence human behaviour: manipulation and inspiration. Sinek argues that inspiration is the more powerful and sustainable of the two.
He says that people are inspired by a sense of purpose (or "Why"), and that this should come first, before How and What - Sinek calls this the Golden Circle. He goes on to detail the biological factors behind this, such as the limbic system.
References
- ^ Keith Rogers (Feb 26, 2011). "Air Force helping hone new corps of leaders: Training to help hone new corps of leaders". Las Vegas Review-Journal. Retrieved January 14, 2012.
- ^ Maxwell, Chris (Jan 6, 2017). "Simon Sinek: To grow your business, let go". Director. Retrieved Jan 14, 2017.
External links
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