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Moda Operandi

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Official Moda Operandi brand logo

Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection."[1]

Moda Operandi hosts online trunkshows that let customers secure runway fashion months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.[3]

In 2010, design agency ceft and company new york, created their official logo and brand identity. In December 2012, Moda Operandi launched their Boutique, in-season shopping that is available to ship immediately.[4]

Moda Operandi was the sponsor of the 2013 Costume Institute exhibition, ‘’PUNK: Chaos to Couture,’’ at The Metropolitan Museum of Art.[5] On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.[6]

In April 2016, Moda Operandi held a trunk show at the Soho Grand Hotel where it also unveiled its usage of Amazon Payments.[7]

References

  1. ^ "Moda Operandi, From Aslaug Magnusdottir and Lauren Santo Domingo, Will Sell Designer Runway Fashion Direct to Consumers - WSJ". online.wsj.com. Retrieved 2016-07-14.
  2. ^ "The Startup That Changed How Women Buy $10,000 Gowns". forbes.com. Retrieved 2016-07-14.
  3. ^ "Moda Operandi: Click, Cash, Couture - Bloomberg". businessweek.com. Retrieved 2016-07-14.
  4. ^ David Lipke. "Moda Operandi Launches In-Season E-commerce – WWD". wwd.com. Retrieved 2016-07-14.
  5. ^ "Punk Fashion Is Focus of Costume Institute Exhibition at The Metropolitan Museum of Art May 9–August 14, 2013 | The Metropolitan Museum of Art". metmuseum.org. Retrieved 2016-07-14.
  6. ^ Marc Karimzadeh. "Moda Operandi to Offer Punk-Inspired Capsule Collection – WWD". wwd.com. Retrieved 2016-07-14.
  7. ^ "When Amazon Payments meets high fashion, shopping gets a whole new look". CNET. April 15, 2013.


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