InStore Audio Network
In-Store Broadcasting Network (also known as IBN) provides an in-store music service and broadcast advertising network for delivery within supermarkets and drugstores. In-Store Broadcasting Network's music programming is housed locally on a music server at each location containing the music library and In-Store Broadcasting Network's proprietary scheduling and delivery software. This software enables each server to receive new ads and playlists as often as necessary transferred over the Internet. The playlists dictate what will be played during the following week in that particular store.
For advertisers, In-Store Broadcasting Network's radio network provides both Consumer Packaged Goods (CPG) and Non-CPG companies with exclusive and ubiquitous advertising throughout the store. For CPG companies, IBN promotes products while shoppers are making their purchasing decisions. For non-CPG companies, IBN delivers messaging to a huge audience through a nationwide platform.
For retailers, IBN's services deliver digital quality music, third-party advertising messages, in-house marketing communications, and telephone music-on-hold to their customers.
In-Store Broadcasting Network's Clients
IBN boasts the largest in-store marketing client base in the country. It provides music to over 18,000 retail and grocery stores nationwide. Some of its clients are:
- Kroger and its subsidiaries, including:
- Fred Meyer, Smith's Food and Drug, Hilander Markets, King Sooper's, and Jay-C Food Markets,
- Safeway and its subsidiaries, including:
- Ahold and its subsidiaries, including:
- Albertson's and its subsidiaries, including:
- URM stores and its subsidiaries,
- Brookshire's stores and its subsidiaries,
- Associated Grocers stores,
- Duane Reade stores,
- Meijer department stores,
- Walgreens pharmacies, and
- Rite-Aid pharmacies. [1]
In-Store Broadcasting Network's Competitors
In-Store Broadcasting Network directly competes with the following companies: