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Metro
TypeOnline newspaper
FormatWebsite
Owner(s)DMG Media
EditorDeborah Arthurs
LanguageEnglish
HeadquartersNorthcliffe House, Kensington, London
CityLondon
CountryUnited Kingdom
WebsiteOfficial website

Metro (also known as metro.co.uk) is an online newspaper published from the UK by DMG Media, part of Associated Newspapers Ltd.

Metro was created in 2010 as the online counterpart of Metro newspaper, the free paper distributed on public transport services in cities across the UK - and, according to monthly NRS figures in 2017, the UK's most-read newspaper.[2] In 2015, the Metro website became independent of the newspaper: although they belong to the same parent company and are based in the same offices, they are now produced by separate editorial teams. In April 2017 Metro had over 1.6 million daily readers, nearly twice the circulation of Metro newspaper in London.[3]

Content

Metro serves a diverse range of world and UK news, sport, showbiz and celebrity stories and videos generally aimed at young urban readers.

Metro reaches much of its audience through social sharing. In June 2017 its Facebook page had 1,638,356 followers in June 2017[4], while its Twitter account was followed by 266,000 people[5].

Technology

Metro is one of the UK's highest-circulation WordPress websites. In December 2012 it became one of the UK's first responsive newspaper sites.[6][7][8]

By April 2014 Metro was the fastest growing UK national newspaper website, with traffic up 150 per cent year on year.[9]

Editors

2010: Martin Ashplant
2014: Deborah Arthurs

References

  1. ^ "Metro.co.uk Site Info". Alexa Internet. Retrieved 14 June 2014.
  2. ^ "Metro becomes UK's most-read daily newspaper". ft.com. 7 March 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ "ABC Newsbrand Report". abcdata.org.uk. April 2017. Retrieved 14 June 2017.
  4. ^ "Metro". facebook.com. Retrieved 14 June 2017.
  5. ^ "Metro". twitter.com. Retrieved 14 June 2017.
  6. ^ "Metro UK migrates to WordPress!". Retrieved 14 June 2017.
  7. ^ "Metro's new website โ€“ what's great about newspapers, but mobile". Retrieved 14 June 2017.
  8. ^ . 11 March 2014 https://vip.wordpress.com/2014/03/11/10-growth-hacks-that-helped-metro-co-uk-achieve-27-million-monthly-visitors/. Retrieved 14 June 2017. {{cite web}}: Missing or empty |title= (help); Unknown parameter |tite= ignored (|title= suggested) (help)
  9. ^ "News on the Move: How BBC is going mobile-first...Metro's online success story...Why Times is reader-first, not digital-first". 7 October 2014. Retrieved 14 June 2017.