Program director

The program director (spelt programme director in many countries) is the person who decides what will be broadcast on a television or radio station. Typically this person will decide what selections to make based on a target demographic. In a radio station a program director could also be responsible for maintaining station identity. The Program Director is responsible for the sound on the radio station 24/7, the content of the stations broadcast day, including what announcers work there, and what they say. The program director's job is to make sure that the station sounds as good as it can obviously, as it all comes down to survey ratings. A radio program director's career can be snuffed out in a heart beat if his work doesn't produce good radio survey ratings for his company.