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Lady Dior

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History

In 1995, so the story goes,[1][2] Bernadette Chirac wished to give Princess Diana a unique handbag on the occasion of her visit to Paris. When France's first lady contacted Dior in her search for such a bag, the House offered her a model unofficially named Chouchou[3]at the time. It was officially rechristened Princesse[1] in the short term.

The bag, black in color, was presented to the former Lady Diana at the inauguration of the Cézanne[4] · [N 1] exhibition at the Grand Palais. It was often photographed[4] · [7] carried by Diana at public events[2] : she had it with her in Birmingham during an official visit; again a few weeks later during a stay in Argentina[8]; then on several further occasions[9] · [10]. It was soon being described as"iconic"[4], and "legendary", and was launched in larger series, with its name changed to Lady Dior.[1] · [3] Two hundred thousand models were sold in two years[11] and Dior's leather goods turnover increased tenfold[12]. The bag in turn gave its name to a watch in 1999 and inspired a makeup product by Parfums Christian Dior[13] · [14].

Characteristics

Lady Dior is a handbag that adopts Dior's graphic codes and is generally decorated with a cannage[N 2] (caning) motif inspired by two items of furniture found in Dior's private mansion on Avenue Montaigne since 19473: the Napoléon III chairs on which the couturier seated the guests at his runway shows, and the back of a neo-Louis XVI medallion armchair Louis XV[18]. The bag is composed of one hundred and forty four pieces in total[3] and is rectangular and rigid, with the four gold- or silver-tone D-I-O-R letters and the Dior logo suspended from the handle as charms. It is available in different materials featuring various techniques (leather, velvet, microfiber, satin, denim, python, crocodile, tweed, jacquard,etc), and in several sizes[1].

Advertising

Chosen by John Galliano[19], Marion Cotillard became the face[20] of Lady Dior[1] in 2008. In addition to multiple publications in the press of photos by Peter Lindbergh, Craig McDean (en), Tim Walker and Jean-Baptiste Mondino[21], Marion Cotillard has appeared in several short film commercials[22] mainly intended to be released on the internet. The first was The Lady Noire Affair made by Olivier Dahan[23], then there was Lady Rouge by Jonas Åkerlund , whichfollowed the series of photos by Annie Leibovitz[24]. Next camed Lady Blue Shanghai, a sixteen-minute film by David LynchDavid Lynch[25]. Two more films, Lady Grey London[26], with Ian McKellen, and L.A.dy Dior were made by John Cameron Mitchell.The actress recalled,"I suggested this director to Dior. They didn't know him, but they haven't wanted to let him go since!"[27] The CEO of Christian Dior Couture, Sidney Toledano, has said of these short films that the "strategic objective is to make people dream by telling beautiful stories"[19]. In 2012 and 2013, Marion Cotillard also took part in a web documentary in six episodes released on the company website.

Exhibition

Organized by Dior, a touring exhibition six years in the making[28] and entitled Lady Dior As Seen By traveled to China[29], Japan[28], Italy[29] · [30], and Brazil from 2012 onwards. It presented over a hundred works by photographers - the likes of Patrick Demarchelier, Bruce Weber and Ellen Von Unwerth[31] - visual artists, sculptors, designers and painters[4], all inspired by the Lady Dior bag.

Notes and references

Notes

  1. ^ a b c d e Bongrand, Caroline; Müller, Florence (4 2011). "Lady Dior". Inspiration Dior (in French). Paris: Éditions de La Martinière. p. 220-227. ISBN 978-2732446233. {{cite book}}: |access-date= requires |url= (help); |contributor= requires |contribution= (help); Check date values in: |date= (help); Unknown parameter |pages totales= ignored (help) Template:Commentaire biblio
  2. ^ a b "Clutch a piece of history". thehindubusinessline.com. Luxury & Fashion. The Hindu Business Line. 16 1 2013. Retrieved 18 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  3. ^ a b c Jérôme Hanover (4 3 2011). "Le secret des grandes griffes : un sac de lady". madame.lefigaro.fr. Style (in French). Le Figaro. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  4. ^ a b c d Bénédicte Épinay (8 6 2012). "Dior Arty". archives.lesechos.fr. Série Limitée (in French). Groupe Les Échos. p. 42. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  5. ^ Patrick De Jacquelot (29 9 1995). "Exposition Cézanne: grand peintre, big business". lesechos.fr (in French). Groupe Les Échos. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  6. ^ Article ([[Special:EditPage/{{{1}}}|edit]] | [[Talk:{{{1}}}|talk]] | [[Special:PageHistory/{{{1}}}|history]] | [[Special:ProtectPage/{{{1}}}|protect]] | [[Special:DeletePage/{{{1}}}|delete]] | [{{fullurl:Special:WhatLinksHere/{{{1}}}|limit=999}} links] | [{{fullurl:{{{1}}}|action=watch}} watch] | logs | views) Template:Commentaire biblio
  7. ^ [[File:Lua error: bad argument #1 to 'title.new' (number or string expected, got nil).|100px|alt=|link=]] Yan Bernard-Guilbaud (30 8 2012). "Diana, princesse et icône mode". madame.lefigaro.fr. Style (in French). Le Figaro. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  8. ^ Yanita Kostova. "Lady Dior, the legendary bag". luxos.com. Magazine. Luxos Italia. Retrieved 17 January 2013. {{cite web}}: Unknown parameter |coauteurs= ignored (help) Template:Commentaire biblio
  9. ^ Article ([[Special:EditPage/{{{1}}}|edit]] | [[Talk:{{{1}}}|talk]] | [[Special:PageHistory/{{{1}}}|history]] | [[Special:ProtectPage/{{{1}}}|protect]] | [[Special:DeletePage/{{{1}}}|delete]] | [{{fullurl:Special:WhatLinksHere/{{{1}}}|limit=999}} links] | [{{fullurl:{{{1}}}|action=watch}} watch] | logs | views) Template:Commentaire biblio
  10. ^ [[File:Lua error: bad argument #1 to 'title.new' (number or string expected, got nil).|100px|alt=|link=]] Photo 1 sur puretrend.com, Photo 2 sur puretrend.com, Photo 3 sur puretrend.com, Photo 4 sur purepeople.com, Photo 5 sur glamourparis.com
  11. ^ Lionel Steinmann (9 10 1997). "Dior vend mieux en direct". lexpansion.lexpress.fr. Économie. L'Expansion. Retrieved 18 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  12. ^ Article ([[Special:EditPage/{{{1}}}|edit]] | [[Talk:{{{1}}}|talk]] | [[Special:PageHistory/{{{1}}}|history]] | [[Special:ProtectPage/{{{1}}}|protect]] | [[Special:DeletePage/{{{1}}}|delete]] | [{{fullurl:Special:WhatLinksHere/{{{1}}}|limit=999}} links] | [{{fullurl:{{{1}}}|action=watch}} watch] | logs | views) Template:Commentaire biblio
  13. ^ "Une édition limitée en hommage au sac Lady Dior". beaute-addict.com. News (in French). Prisma Media. 13 6 2011. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  14. ^ "Lady make-up". fashion-dailynews.com. Beauté. Éditions Larivière. 8 1 2009. Retrieved 18 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  15. ^ Yves Mirande (25 5 2012). "Détails de luxe". archives.lesechos.fr. Série Limitée (in French). Groupe Les Échos. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  16. ^ Charlotte Brunel (13 10 2009). "Le sac Granville, nouveau-né de Christian Dior". lexpress.fr. Styles (in French). L'Express. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  17. ^ Article ([[Special:EditPage/{{{1}}}|edit]] | [[Talk:{{{1}}}|talk]] | [[Special:PageHistory/{{{1}}}|history]] | [[Special:ProtectPage/{{{1}}}|protect]] | [[Special:DeletePage/{{{1}}}|delete]] | [{{fullurl:Special:WhatLinksHere/{{{1}}}|limit=999}} links] | [{{fullurl:{{{1}}}|action=watch}} watch] | logs | views) Template:Commentaire biblio
  18. ^ Francine Rivaud (20 01 2012). "Pourquoi Dior est éternel". Challenges (in French). {{cite web}}: Check date values in: |date= (help)
  19. ^ a b Cathy Leitus (14 5 2009). "Dior vide son sac". strategies.fr. Marques (in French). Stratégies. Retrieved 18 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  20. ^ ""Naissance d'un mythe"" (in French).
  21. ^ Raphaëlle Orsini (26 10 2012). "Marion Cotillard incarne Lady Hampton pour Dior". grazia.fr. Mode (in French). Mondadori France. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  22. ^ "Le cinéma au secours des marques ?". next.liberation.fr. Mode (in French). Libération. 2 11 2012. Retrieved 18 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  23. ^ Marion Dupuis (4 3 2011). "La saga du Lady Dior se poursuit sur Internet". madame.lefigaro.fr. Style (in French). Le Figaro. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  24. ^ Jennifer Neyt (8 6 2009). "Marion Cotillard est "Lady Rouge"". vogue.fr. Mode (in French). Condé Nast. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  25. ^ SunHee Grinnell (26 5 2010). "Dior's Lady Blue Shanghai, Chapter 3". vanityfair.com. Condé Nast. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  26. ^ Élodie Mandel (7 12 2010). "Marion Cotillard mystérieuse dans Lady Grey". plurielles.fr. Mode (in French). e-TF1. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  27. ^ Article ([[Special:EditPage/{{{1}}}|edit]] | [[Talk:{{{1}}}|talk]] | [[Special:PageHistory/{{{1}}}|history]] | [[Special:ProtectPage/{{{1}}}|protect]] | [[Special:DeletePage/{{{1}}}|delete]] | [{{fullurl:Special:WhatLinksHere/{{{1}}}|limit=999}} links] | [{{fullurl:{{{1}}}|action=watch}} watch] | logs | views) Template:Commentaire biblio
  28. ^ a b Frédéric Martin-Bernard (25 4 2012). "Le Lady Dior érigé en œuvres d'art". madame.lefigaro.fr. Style (in French). Le Figaro. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  29. ^ a b J.J. Martin (11 10 2012). "'Lady Dior As Seen By' exhibition at Triennale di Milano". wallpaper.com. Fashion. Wallpaper*. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  30. ^ Marta Casadei (10 11 2012). "Lady Dior alla Triennale". vogue.it. Shows (in Italian). Condé Nast. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio
  31. ^ Eugénie Trochu (9 1 12). "Le mini-site Lady Dior As Seen By". vogue.fr. Expériences digitales (in French). Condé Nast. Retrieved 17 January 2013. {{cite web}}: Check date values in: |date= (help) Template:Commentaire biblio

Références

See also

Biography

Connected article


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