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Cloud analytics

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Cloud Analytics is term for a set of technological and analytical tools and techniques specifically designed to help clients extract information from massive data.[1]

Much more than business intelligence (BI) with its dashboards and key performance indicators, cloud analytics is designed to process big data that flows in from social media (like a retailer’s Facebook page or Twitter account); from customer interactions on the company website; as well as data from the POS and other internal data sources. [2]

Cloud Analytics is designed to make official statistical data readily categorized and available via the users web browser.

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