Elements CRM iOS

Elements CRM iOS'[7] is a Mac Customer Relationship Management (Mac CRM)[11] solution built by Ntractive[1] for Apple business using Apple devices. Offered as a Cloud computing subscription-based service.

Elements CRM iOS' is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like the desktop app.[12] The iPhone CRM app is a limited version of the most important functions of the desktop app.

History

Origins

Th architecture and overall development of the Elements CRM[7] product line initially began in 2003 by the company's founder, Justin Bartak. The first product, Elements SBM[8], was launch October, 2007. In July 2009, the product name was changed to Elements CRM.

Ntractive

Ntractive is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium-sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small businesses that use Mac OS X computers, iPads and iPhones[4]. Elements CRM is a cloud based app that employs a unique site-specific browser to merge OS X desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference[4]. The official launch of Elements SBM (the product’s original name) 1.0 took place at Macworld/iWorld 2009.[6] The product was then renamed Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.[3]

Methodology

Mac CRM

Mac Customer Relationship Management (Mac CRM) is an approach to managing a company’s interaction with current and future customers on Apple Inc Desktop computers and iOS devices only. Mac CRM solutions are not web-based only applications that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based app built with Apple's programming language Objective-C[9] or Swift (programming language)[10]. Mac CRMs involve using Apple only devices and technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.