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Dynamic keyword insertion

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Dynamic keyword insertion [1] is a feature provided by Google Adwords, Microsoft adCenter and Yahoo! Search Marketing to dynamically insert a keyword that is most relevant to the ad to be displayed.[2] It helps advertisers to use relevant keywords on their ads while making it easier for them to create unique ads for a large number of keywords.

See also

References

  1. ^ "Using Keyword Insertion". Google Adwords. Retrieved 2 September 2012.
  2. ^ "What's Search Engine Marketing Tactics?". www.primaldragon.com. Retrieved 19 June 2015.