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CAP Code

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For the anti-copyright infringement technology for motion pictures, see Coded Anti-Piracy.

The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards Authority (ASA). The 12th edition of the CAP Code came into force in September 2010.[1]


References

  1. ^ "CAP Code". Committee of Advertising Practice Ltd. Retrieved 26 March 2012.
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