Screen–smart device interaction
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Screen-Smart Device Interaction (SSI) is fairly new technology developed as a sub-branch of Digital Signage.
Screen-Smart device Interaction is a software platform that allows users with mobile devices (typically cellphones) to connect (using QR, URL or any other method) to a public screen and interact or control its content. The technology lets users in any venue use mobile devices to answer a poll/survey/quiz, win coupons and even participate in a game.
It differs from the Second screen configuration. The latter typically has the first screen being a big screen and the second screen being the smaller screen of a cellphone. Where the small screen cannot affect or control the big screen. In contrast, SSI is distinguished by the small screen being able to control the big screen.
The big screen shows an identifier of its computer network address. Often, the network is the Internet. The identifier might be in a barcode that is part of the image on the big screen. The mobile device scans the barcode, decodes it and queries a server. The server controls the big screen. When the server gets the query, it extracts the identifier of the big screen. The server can alter the mobile device screen and the big screen in a feedback loop.
The user of the mobile device can by picking buttons in the web page cause the big screen to change. The mobile device functions as a remote control. The advantage is the decoupling of specific hardware requirements for the pair of the mobile device and the big screen. If the mobile device is a cellphone, it only needs a camera and wireless Internet access.
If the big screen shows a browser, then there are paired web pages. One for the small screen, one for the big screen. Microsoft calls this the "Companion Web".
SSI is gradually becoming a standard for Digital Signage Implementation, seeking to expand the traditional capabilities of this technology, adopting the modern Internet and 'Connected Devices' concepts. It is related to augmented reality and the Internet of Things.
Interactive Digital Signage might be a growth engine for traditional digital signage. Interactive capabilities, mainly public polls (with results presented in real time) and Digital Signage Gaming (with coupon for winner/participation) gaining increasing attention by retailers, clinics, hotels/restaurants/bars, and many other venues that provide service to a 'captive audience'.
This Image is a schematic description of SSI implementation:
References
- ^ Cayin - "Control digital signage" [1]
- ^ Comqi - "Passport links mobile phones to an in-venue digital screen" [2]
- ^ Crowdpurr - "Why should digital signage ... remain static when they can incorporate their audience in real-time?" [3]
- ^ Enteractv - "prospects use their cellphone to control a display screen inside the window" [4]
- ^ Kik - "turn your phone into a remote control for any screen with a browser" [5]
- ^ Locbit - "turn internet connected devices into a mouse and allow you to turn any surface into a digital canvas" [6]
- ^ Microsoft - "lays out vision to link big and small screens" and "companion web" [7]
- ^ Muzzley - "Control a wide range of devices with customizable interfaces using only your phone" [8]
- ^ Noisestreet - "turns any screen into a 2-way interactive experience" [9]
- ^ Novisign - "This four-in-a-row game is presented on a digital signage big screen" [10]
- ^ Scala - "QR code demo" [11]