A reader model is the term used for the hypotheticaltypical person who is the target audience for a product. A reader model can be made from the average behaviour of many product users by datamining things like loyalty cards. Based on data collected from datamining an 'ordinary individual' (everyman) can be constructed (modeled) for consumer use. Reader models are used by corporations to direct consumer behaviour and launch products for profitable sale. In plain language a reader model is used to try to predict who will buy the better mousetrap.
