Google Programmable Search Engine
Google says that "Google Co-op is a way for users to help us improve search. It lets people and organizations label web pages and create specialized links related to their unique expertise. Whether it's information about a hobby, a profession, or an unusual interest, everyone can contribute to making Google search more relevant and useful for the entire community." Google launched the service on 10 May 2006. Co-op allows users to subscribe to links and labels provided by a Google Co-op contributor, and this information is then incorporated into that user's web search results when they search for a related topic.
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