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OK Go
OK Go performing in May 2006 (from left) Tim Nordwind, Dan Konopka, Andy Ross and Damian Kulash.
OK Go performing in May 2006
(from left) Tim Nordwind, Dan Konopka, Andy Ross and Damian Kulash.
Background information
OriginChicago, Illinois, United States
Washington, D.C., United States
GenresAlternative rock, power pop
Years active1998–present
LabelsCapitol, Paracadute
MembersDamian Kulash
Tim Nordwind
Dan Konopka
Andy Ross
Past membersAndy Duncan
Websitewww.okgo.net

OK Go is an American alternative rock band originally from Chicago, Illinois, but now residing in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion) and Andy Ross (guitar, keyboards and vocals), who joined them in 2005, replacing Andy Duncan. They are known for their often elaborate and quirky music videos.

The original members formed as OK Go in 1998 and released two studio albums before Duncan's departure. The band's video for "Here It Goes Again" won a Grammy Award for "Best Short-Form Music Video" in 2007.

History

Formation and Early Years (1998–2000)

The band's lead singer, Damian Kulash, met bassist Tim Nordwind at Interlochen Arts Camp when they were 11. Kulash was in for graphic design, Nordwind for music. The band name comes from their art teacher saying, "OK... Go!" while they were drawing. They kept in touch after camp, often exchanging mixtapes which influenced each other's musical taste and their future sound. They met the band's former guitarist and keyboardist Andy Duncan in high school. Nordwind and Duncan moved to Chicago for college, where they formed the band Stanley's Joyful Noise with drummer Dan Konopka. The name OK Go was adopted in 1998, when Kulash moved to Chicago to join the band.[1]

The band plastered the city with posters for their earliest gigs, and within a year had shared the stage with international artists such as Elliott Smith[2] , The Promise Ring[3], Olivia Tremor Control[3] and Sloan[3]. At the end of 2000, they were personally invited by radio host Ira Glass to serve as the house band for live performances of This American Life in Boston, New York, and Chicago.[1]

The band self-released two EPs, titled Brown EP (2000) and Pink EP (2001), which were culled from an album's worth of songs recorded in February of 2000 with producer Dave Trumfio[3], to serve as demos. The early music had electronic influences, as Kulash told the Chicago Reader in 2001, "We were trying to figure out how we could get a sampler and beats to work in rock songs that didn't sound like rip-offs of Portishead."[1] The demos did not land the band a label deal, but got them the attention of booking agent Frank Riley, who offered them shows with They Might Be Giants, a relationship that has endured as OK Go opened for the band numerous times during this period,[1] and were introduced to their manager by them.[4]

Capitol Years (2000–2010)

Though the band had offers from bigger labels, they signed to Capitol Records in April 2001[1], believing that as the first signing by newly hired label president Andy Slater,[5] they would get more attention and support[6].

The band released their debut album, "OK Go," on September 17, 2001, after it was pushed back by the label from its original June release date.[1] The album was recorded at the Capitol Studios in Los Angeles, and though the original plan was to do minor tweaks to the original demos, they ended up rerecording everything and adding five new songs, including the first single "Get Over It,"[1] which later appeared in EA Sports Triple Play Baseball and Madden NFL 2003 games.[7] To promote the release, the label sent out out miniature ping pong tables to press outlets,[4] a reference to the "Get Over It" video directed by Francis Lawrence. In support of the album, the band toured with a a diverse group of acts including The Vines, Phantom Planet, Superdrag, The Donnas, Fountains of Wayne, and Mew.[1][8][9][10][11], and played a number of festival shows including Leeds in 2002 and 2003, and NoisePop, Reading, Leeds, Witnness, and T in the Park in 2003.[12][13][14][15][16][17]

Success of Oh No And Departure of Founding Guitarist

In 2004, the band decamped to Malmö, Sweden, to record Oh No, their second album for Capitol Records with producer Tore Johannson.[18] The band claimed to have more than sixty songs[19] prepared in advance of the recording sessions, thirty-one of which they presented to Johannsen.[20] Kulash said the band wanted their second album to be "something more aggressive, something that sounded more like our band and less like a studio project... we went in trying to set strict limits, so it would have to focus itself into a more singular sound.”[21]

On August 30, 2005, Oh No was released, debuting at the top of Billboard's Heatseekers Chart for new and emerging artists,[22] a position it would regain almost exactly one year later.[23] In the intervening year, the band's career was transformed by the release of two viral videos, the first for "A Million Ways," a video of the band dancing in Kulash's backyard that the band intentionally leaked to their fans after the head of Capitol's Internet department told them "if this gets out, we're sunk."[24] Instead, the video became a global phenomenon "transforming the band from journeymen to superstars and leading to lucrative gigs in Moscow and South America."[25] The dance was recreated by thousands of fans around the globe, frequently performed at live events and in unusual places (an edited compendium of fan tributes can be viewed here). In Japan, the video gave rise to the "OK Go Dancing X / Dancing Americans" meme, in which the video is edited and manipulated to sync with a variety of Japanese pop and rock songs.[26] Some of these videos have themselves received hundreds of thousands of views. (As of January 2012, 450 of these videos had been uploaded to Japanese video site Nico Nico Douga, some of which can be watched here.)

The success of "A Million Ways" was eclipsed on July 31, 2006, when the band released "Here It Goes Again," a homemade video of the band dancing on treadmills, which aired for the first time on VH1 the same day it debuted on YouTube. The video's success led to live appearances on MTV's Video Music Awards, the Colbert Report, and the Tonight Show with Jay Leno, inspired a parody on the Simpsons, and won the band a Grammy.[27] It quickly became one of YouTube's most viewed videos ever, and record sales saw a 182% jump, which was very unusual for a year-old album.[28]. As of May 13, 2010, the album had sold 271,000 copies[29]

In support of Oh No, the band toured extensively, sharing dates with artists such as Death Cab For Cutie, Panic! At The Disco, Kaiser Chiefs, and Snow Patrol,[30][31][24][32] as well as a slew of special performances including free shows on New Year's Eve in New York City's Times Square in front of 1.2 million people,[33] and in the parking lot before the University of Michigan vs Michigan State University football game,[34] and festivals such as the Edinburgh Fringe Festival, Bennicassim in Spain, Formaz Festival in Taiwan, Summer Sonic in Japan, and Incheon Pentaport in South Korea.[35]

These shows were played without founding guitarist Andy Duncan, who left the band after recording the album, citing creative differences, major label pressures, and the band's rigorous touring schedule.[7][36] Duncan was replaced by Andy Ross, who won the job over thirty-four other guitarists who auditioned for the role, in a process that ended with each candidate being asked about their willingness to do a choreographed dance on stage.[24] Ross introduced himself to the band's fans by writing a blog entitled "The Will To Rock," in which he detailed life on the road beginning with his first show with the band on February 18, 2005. [37]

Feud With Capitol Records, And Subsequent Release From Contract

After the first two videos for Of the Blue Colour of the Sky were posted to YouTube in 2009, the band was quickly met with complaints from fans who were able to view them on YouTube but not embedded elsewhere. In response, Kulash posted a long letter on the band's website explaining the record label's policies. The letter itself went viral[38], after being reprinted in Gizmodo[39], cited as "required reading" on BoingBoing[40], and excerpted on many other web sites. At the end of the letter, Kulash includes embed codes for their most recent video in direct opposition to the desires of the label. On Feb 20, 2010, the New York Times printed an Op-Ed in which Kulash furthered the arguments he made in his open letter.[41]

On March 10, 2010, the band announced it had cut ties with EMI and Capitol and formed the independent label Paracadute.[42], though Kulash maintained that the weeks of controversy surrounding the videos was not at issue in the decision to dissolve their contract.[43] While the official statement was that the two parties were departing on good terms, it was widely reported that the split was indeed caused by the band's discontentment with the label's digital marketing strategies. Comments from lead singer Damian Kulash did not clarify the question--he told Rolling Stone "it was something of a gift for them to let us go,"[44][42][45] but was less politic in the Chicago Reader's "Gossip Wolf" column, which quoted him describing his label as a sinking ship, "In 2001, when we signed, it had a pretty clear direction—you'd have to be a moron not to see the ship going down. We have slowly been making sure we weren't on the deck."[46][47]

The split became official on April 1, 2010. That night OK Go performed a single from their newly independent record on Late Night with Jimmy Kimmel.[44]

Paracadute Years (2010–present)

On March 9, 2010, the band uploaded a video to YouTube entitled "OK Go Announces new label," in which Kulash, accompanied by two dogs in neckties, announces the creation of Paracadute, which he describes as "kind of like a record company, except it's for whatever we feel like making, and for whatever we feel like doing with whatever we feel like making." While the official statement was that the two parties were departing on good terms, the name of the label--paracadute means parachute in Italian--made it clear how the band felt about their previous home.[42][45][47]

The first project on Paracadute was a re-release of OK Go's third album, Of the Blue Colour of the Sky, which was launched on April 1, when the new label took over the promotional campaign and all distribution responsibilities for the album.[45]

Brand Partnerships and OK Go's New Business Model

Now charting their own destiny as an independent entity, the band has attempted to plot a new course for itself. In a Wall Street Journal essay titled "The New Rock-Star Paradigm," Kulash described the band's business philosophy, saying that while OK Go had sold more than 600,000 records over the preceding decade, this number was less significant then their online statistics. "We once relied on investment and support from a major label. Now we make a comparable living raising money directly from fans and through licensing and sponsorship." As an example, Kulash described the video for "Back From Kathmandu," which documents "an eight-mile musical street parade through Los Angeles" that was paid for by Range Rover, even though the video contains no branding or products and the band retained complete creative control.

The band's most successful example of their new business model was a partnership with State Farm Insurance at a point when the company was looking to tap into a younger audience by creating a piece of interesting digital content.[48] The collaboration resulted a music video for "This Too Shall Pass" featuring a large Rube Goldberg Machine built in a warehouse.[49] Released on March 1, 2010, the video quickly went viral, with 1.4 million YouTube views in the first 48 hours[48] and over 40 million total views to date.[50]

Placement of State Farm's name and logo in the video was limited to a small toy car that starts the machine, a State Farm teddy bear seen briefly, and a title card at the end of the video which reads "OK Go thanks State Farm for making this video possible."[48] Lead singer Damian Kulash said the video was a mutually-meaningful brand partnership that more closely resembled a creative collaboration than a product placement because it [49] allowed the band to bring an idea to life in a way that may not have otherwise been possible.[51]

Since the "This Too Shall Pass" Rube Goldberg Machine video, OK Go has employed a similar brand partnership model in projects with Range Rover,[52] Yahoo,[53] Cisco,[51] Samsung,[54] Google Chrome,[55] Jose Cuervo,[56] and Chevrolet.[57]

Say The Same Thing

On May 9, 2013, the band, through its label Paracadute Recordings,[49] released Say The Same Thing, a collaborative word guessing game app for iOS and Android in which two players attempt to guess the same word, by finding common points between two random starting words.[58] The app, which was created by guitarist Andy Ross during the band's down time, is based on an improv game which the band plays together while on tour. The band advertised the app by releasing a comedic video that introduces and explains the game.[59] On May 15, 2013, "Say The Same Thing" became the 50 billionth download in Apple's App Store. [60]

Album 4

On April 3, 2013, OK Go announced on their YouTube channel that they were in the process of recording their fourth album.[61]

Music

Albums and EPs

OK Go (released 2002)

The band signed to Capitol Records and released their first studio self-titled album OK Go in 2002. The album was produced by Howard Willing[62] and the album's cover art was designed by graphic designer and typographer Stefan Sagmeister.[63] The band cited Elvis Costello, Cheap Trick, and Prince as creative inspiration for the album.[64] The Los Angeles Times said the album "lashes beguiling pop melodies onto elaborate arrangements with towering guitars, gurgling organs and big-hearted harmonies that burst forth with Imax impact."[65] Alternative Press called the album, "Curiously catchy. An addictive mix that’ll have your head bubbling, if not bobbing for weeks.”[66]

In the United States, the album reached #1 on the Billboard Heatseekers Chart and #107 on the Billboard 200 Chart.[67][68] In the United Kingdom, the first single "Get Over It" debuted at no. 27,[69] in the UK singles chart on March 16, 2003, and the band performed it on that week's edition of Top of the Pops. Also that week, the single's video was named video of the week by Q magazine.

Oh No (released 2005)

The band's second album, Oh No, was recorded in Malmö, Sweden in the fall of 2004 and was produced by Tore Johansson (The Cardigans, Franz Ferdinand) and mixed by Dave Sardy (Nine Inch Nails, Jet, System of a Down). After recording, in 2005, Andy Duncan left the band and was replaced by Andy Ross, who auditioned for them in Los Angeles. The album was released in August 2005.

Oh No gained popularity for its first single, "A Million Ways", in 2005. The video featured the band in their back yard performing a dance choreographed by lead singer Kulash's sister, Trish Sie. By August 2006, the video had become the most downloaded music video ever with over 9 million downloads.[70] The band performed the dance live on British TV show Soccer AM, as well as on the late-night American comedy show, MADtv.

The US version of the album includes "9027 km", a 35-minute track of lead singer Damian Kulash's girlfriend sleeping that is not listed on the album art.[71] Fans speculated that the track's name is derived from the distance between Los Angeles, California and Malmö, Sweden where the album was recorded and that the track was included to prevent the band's label from using the extra space for Digital Rights Management (DRM) software.[71] On December 6, 2005, Kulash published an Op-ed piece in The New York Times advocating against record labels' use of DRM software.[72]

On November 7, 2006, after the success of the "Here It Goes Again" video, the band released a deluxe DVD version of the album.[71] The DVD contains a documentary on the making of the album, the four official Capitol Records videos, a video of the band's appearance on Chic-a-Go-Go, a 'super cut' of the hundreds of fan versions of the "A Million Ways" dance, a behind-the-scenes video of the making of the "Here It Goes Again",rehearsals for the 2006 MTV Video Music Awards, an acoustic performance of "What to Do," a video for "There's A Fire" featuring video game characters, a dance booth version of "Don't Ask Me," and live versions of "Do What You Want" and "You're So Damn Hot."[71]

Live From SoHo (released 2007)

This five-song digital EP was recorded during a live session at the Soho Apple store in New York City, and released exclusively through iTunes in June of 2007. The track list included a cover of Don't Bring Me Down by ELO.[73]

You're Not Alone (released 2007)

After visiting New Orleans in 2007, the band returned to record an EP with New Orleans funk rock band Bonerama and producer Mark Nevers,[74] to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on Mardi Gras, February 5, 2008.[75] The title is taken from a line in David Bowie's "Rock 'n' Roll Suicide," a cover of which appears on the EP, along with renditions of Bob Dylan's "I Shall Be Released" and three songs from "Oh No."[74] The EP was sold exclusively through iTunes and raised over $40,000, which helped buy a new home for New Orleans musician Al “Carnival Time” Johnson in the Musicians Village. Johnson, who sings on "I Will Be Released," the final song on the EP, moved into his new home in December 2008.[76] In support of the EP, OK Go and Bonearama played two benefit shows, one on Jan 11, 2008 at Tipitina's in New Orleans, and the other on February 2, 2008 at the 9:30 Club in Washington DC, which was streamed live by NPR and featured on a subsequent NPR podcast.[74][77]

Of the Blue Colour of the Sky (released 2010)

OK Go performing live in Ottawa in 2010

On October 12, 2008, OK Go announced that they had finished writing new songs for their third album and were in the studios in upstate New York with producer Dave Fridmann (The Flaming Lips, MGMT).[78] The band previewed their third album, titled Of the Blue Colour of the Sky, on a short sling of dates on the East Coast of the United States that March, starting in Philadelphia on March 6, 2009 at the TLA Theatre. The name of the album comes from a pseudo-scientific book written by Augustus Pleasonton in 1876 entitled The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky. They have stated that these songs are the "danciest, most anthemic, most heartbroken, and honest songs" of their career, and the album itself takes a much more funky, dance-prone, yet melancholy sound to it, drawing influence from Prince. On May 7, 2009, a song from the album, titled "Skyscrapers," was released for streaming online.[79] The first single, "WTF?", was released on November 10. On January 8, 2010, OK Go appeared on The Tonight Show with Conan O'Brien and performed a song from the album, "This Too Shall Pass". Of the Blue Colour of the Sky was released on January 12, 2010.[80]

180/365 (released 2011)

The first wholly new release on the band's label was 180/365[81] , a live album recorded over several shows in 2010, mixed by producer David Fridmann, and released on June 21, 2011. The album title refers to the number of concerts the band played in the course of one year. A stream of the album premiered on the technology website Mashable before its official street date.[82] To celebrate the release, the band printed and sold two hundred signed copies of 180/365:The Book, a limited edition book of tour photographs by Nathaniel Wood which was made available only to purchasers of the album.[83] The album was sold digitally and on CD in six-panel eco-friendly "Tron Pack" packaging from Norway.[84]

Twelve Days of OK Go (released 2012)

In December of 2012, OK Go released a collection of rare songs, B-sides and covers called "Twelve Days of OK Go". The collection was released for free on the band's website and includes covers of songs by The Beatles, They Might Be Giants, The Kinks, Adam and the Ants, and Pixies.[85]

Twelve Months of OK Go (released 2013)

Following Twelve Days of OK Go, in January 2013 the band announced Twelve Months of OK Go, a free long form release of new and rare recordings, B-sides, and covers distributed one song per month through the band's email list and free mp3 web store.[86] The collection includes covers of songs by The Breeders, The Specials, and Nelly.[87] In March of 2013, OK Go released a new single "I'm Not Through" through "Twelve Months of OK Go" and in partnership with advertising agency Saatchi & Saatchi for The Saatchi & Saatchi Music Video Challenge.[86]


Videos

File:TTSP ADMLA.png
Props from OK Go's Rube Goldberg Machine video for "This Too Shall Pass" on display at the Architecture and Design Museum in Los Angeles

OK Go's distinctive, choreography-heavy performance style first originated from a 1999 appearance on the Chicago-based public television show "Chic-a-GoGo"; WBEZ radio personalities Peter Sagal, Jerome McDonnell of Worldview, Gretchen Helfrich (formerly of Odyssey) and Ira Glass pretended to play instruments to "C-C-C-Cinnamon Lips" as OK Go danced, because the band wasn't allowed to play live on the show.[88] On August 31, 2006, OK Go appeared live at the 2006 MTV Video Music Awards performing their treadmill routine for "Here It Goes Again". On November 7, 2006, OK Go released a deluxe limited edition CD/DVD of the album Oh No. The DVD contains their music videos (dancing and playing instruments), a video of 180 fans performing the "A Million Ways" dance for a YouTube contest, previously unseen footage, and a behind-the-scenes look at their treadmill rehearsals for the "Here It Goes Again" video and for the MTV VMAs.

OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube.[89] Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later.[90] Their newest music video, Needing/Getting, released February 5, 2012, already has 20 million hits on YouTube and is part of a Chevy Sonic commercial. Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.[90] Many of the videos also use long or single-shot takes, which Salon's Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".[91] The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.[92] The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.[93] "This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,[94] UK MVA Awards – Music Video of the Year Winner 2010,[95] among others.

The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan.

In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."[96]

Videos from Of The Blue Colour Of The Sky

File:Skyscrapers10.png
OK Go's official video for 'Skyscrapers'

"Skyscrapers"[97]

  • Released March 29, 2012.
  • Directed by Trish Sie.
  • 2,243,693 YouTube views as of June 14, 2013. [98]
  • In the video, director Trish Sie dances the tango across a brightly colored landscape with partner Moti Buchboot.[97] The video was released in 3D on the Nintendo 3DS on March 29, 2012.[99]

"Needing/Getting"[100]

File:OKGo-21.jpg
OK GO's official video for "Needing/Getting"
  • Released February 5, 2012 in partnership with Chevrolet.
  • Directed by Brian L. Perkins & Damian Kulash, Jr.
  • 25,301,711 YouTube views as of June 14, 2013. [101]
  • For "Needing/Getting," OK Go and Chevrolet outfitted a Chevy Sonic with retractable pneumatic arms set up to play over 1000 instruments as the car drove through a short desert track, recording a live "auto-acoustic" version of the song.[102] The video was shot over four days after four months of preparation and design that included lead singer Damian Kulash taking stunt driving lessons.[102] The video premiered on February 5, 2012 during the Super Bowl XLVI pregame show[103] and was shown again during the game as part of Chevrolet's "Stunt Anthem" spot, which also featured the band fun. and skateboarder Rob Dyrdek.[104]

"All Is Not Lost"[105]

File:AINL1.png
OK Go's official video for "All Is Not Lost"
  • Released July 25, 2011 in partnership with Google Chrome Japan and featuring Pilobolus.
  • Directed by OK Go, Pilobolus, and Trish Sie.
  • 1,524,833 YouTube views as of June 14, 2013. [106]
  • All Is Not Lost is an HTML-5 enabled multi-window web application, which combines elaborate high-concept choreography with technology, to create a hybrid human-technology dance. In the video, dancers are shot from below performing on a clear plexiglass surface while wearing green unitards. During the course of the video, the dance is split into progressively more HTML5 windows, further expanding the number of possible interactions and movements for the dancers. The production team shot 12 separate films, all one continuous take. At the end, the video splits into 48 separate windows to spell out custom messages entered by users in English or Japanese. [107] On July 27, 2011, the band launched a 3D version of the video on the Nintendo 3DS platform[108], which allows the viewing of 3D videos without the need for special glasses. The 3D version was created by filmmaker Eric Kurland, and is notable because the third dimension appears behind the screen instead of 'popping out' in front of it. [107]

"Back From Kathmandu"[109]

File:Backfromkat.png
OK Go's official video for "Back From Kathmandu"
  • Released December 12, 2010 in partnership with Range Rover.
  • Directed by OK Go.
  • 554,973 YouTube views as of June 14, 2013. [110]
  • In "Back From Kathmandu", OK Go led fans in a five mile, 8-hour musical parade through the streets of Los Angeles. Guided by Range Rover's Pulse Of The City app, which lets users visualize journeys by using GPS technology, the parade's route created a giant geo-art OK GO sign on the city's streets.[111]

"Last Leaf"[112]

File:LL9.png
OK Go's official video for "Last Leaf"
  • Released November 10, 2010 in partnership with Samsung NX100 iFn.
  • Directed by OK Go, Nadeem Mazen, and Ali Mohammad.
  • 2,050,183 YouTube views as of June 14, 2013. [113]
  • "Last Leaf" is a stop motion animation video created using 2,430 pieces of toast[114] laser-cut with designs by the band and artist Geoff Mcfetridge.[115] Shot on a Samsung NX100 iFn camera, the video used 15 photos for every second of animation.[116]

"White Knuckles"[117]

File:WK3.png
OK Go's official video for "White Knuckles"
  • Released September 20, 2010.
  • Directed by Trish Sie and OK Go.
  • 15,644,398 YouTube views as of June 14, 2013. [118]
  • "White Knuckles" is a single-shot music video featuring OK Go dancing with 12 dogs (including lead singer Damian Kulash's dog Bunny Carlos.) The video is a collaboration with animal trainer Ronald Sonnenburg and Talented Animals.[119] Despite the difficulty of shooting a single-shot video with animals ("For those of you who have never worked an animal on film, we use cuts and optimal camera angles for everything," Sonnenburg wrote on the Talented Animals blog) the band traveled to Oregon with 12 trainers, 12 dogs, one goat, two furniture movers, and the rest of the production team for four weeks of training, choreography, rehearsal, and filming.[120] 124 takes were shot over three days of filming and take #72 became the final video.[119] The video premiered on The Ellen Degeneres Show on September 20, 2010, and was performed by the band on The Tonight Show With Jay Leno later that night.[121] The video was released in 3D on the Nintendo 3DS on April 10, 2013.[122] The video also promotes animal rescue efforts, ending with the message: "These dogs were lucky to find loving homes, but many others are still waiting. Help us support animal rescue efforts at the ASPCA." The band announced that all proceeds from video sales would be donated to animal rescue efforts.[123]

"End Love"[124]

  • Released July 14, 2010.
  • Directed by OK Go, Eric Gunther, and Jeff Lieberman.
  • 8,654,848 YouTube views as of June 14, 2013. [125]
  • "End Love" is a stop motion dance video filmed in one continuous 18-hour take and sped up in post-production.[126] The video's choreography included OK Go sleeping overnight in the park where the video was filmed as cameras continued to roll.[127] The band announced an open call for fans to participate in the video and a group of fan volunteers is featured at the end of the video.[127] The video contains a range of frame-rate speeds, from one one frame per second stop motion to super slow motion at 30 times the normal speed.[128] During filming, a goose living in the park followed the band, and consequently shows up throughout the video. He was nicknamed "Orange Bill" by band members.[128]

"This Too Shall Pass" Rube Goldberg Machine[129]

File:OK Go - This Too Shall Pass.png
OK Go's official video for "This Too Shall Pass" Rube Goldberg Machine
  • Released March 1, 2010 in partnership with State Farm Insurance.
  • Directed by James Frost, OK Go, and Syyn Labs.
  • 40,108,116 YouTube views as of June 14, 2013. [50]
  • OK Go's second video for "This Too Shall Pass" is a single-shot music video of the band performing within an elaborate Rube Goldberg Machine built in a warehouse in the Echo Park area of Los Angeles.[130] Production began in November 2009 and continued through two days of filming on February 11 & 12, 2010 with a total crew of 60 builders and production staff.[130] The machine, which rolls metal balls down tracks, swings sledgehammers, pours water, unfurls flags, drops a flock of umbrellas from the second story, and shoots paint cannons at the band, was precisely designed to be synchronized with the song.[130] The video took about 60 takes to be completed correctly, with one hour and a staff of 30 required to reset the machine between takes.[131]

"This Too Shall Pass" Marching Band[132]

  • Released January 8, 2010 featuring the University of Notre Dame's Band of the Fighting Irish.
  • Directed by Brian L. Perkins and OK Go.
  • 8,503,045 YouTube views as of June 14, 2013. [133]
  • OK Go's first video for "This Too Shall Pass" is a single-shot music video collaboration with 125 members of the University of Notre Dame's marching band and 50 students from Perley Elementary and Good Shepherd Montessori School in South Bend, Indiana. The video that took 20 takes to complete correctly. The band contacted Notre Dame after seeing a YouTube clip of the marching band performing Here It Goes Again at a football game.[134]

"WTF?"[135]

File:Wtf14.png
OK Go's official video for "WTF?"

Videos from Oh No

"A Million Ways"[139]

  • Directed by Trish Sie and OK Go.
  • 1,857,235 YouTube views as of June 14, 2013. [140]
  • This simple video of the band practicing choreography in the lead singer's back yard became the band's first viral hit, even though it was not originally intended for public consumption. In a paper entitled "Here We Go Again: Music Videos After YouTube" Maura Edmond writes that the footage "became immensely popular on iFilm and other online video sites before the band had thought to use the footage specifically as a “music video” and before they had sought approval for the clip from their label."[141]

"Here It Goes Again"

  • Released July 31, 2006
  • Directed by Trish Sie and OK Go
  • 17,465,905 YouTube views as of June 14, 2013. [142]
  • The video for "Here It Goes Again" features the band performing an elaborately choreographed dance routine on eight treadmills set up in the home of director and choreographer Trish Sie.[143] The band practiced the routine for a week before shooting the video, and kept the master copy on Damian Kulash's laptop for a year before releasing the video on YouTube.[143] The original YouTube video was viewed by over one million people in the first six days after it was uploaded, and was viewed over 52 million times before it was removed from the band's channel, making it the 42nd most viewed YouTube video and the 29th most viewed music video. It is also YouTube's 7th most favorited video and the #1 most favorited music video of all time. As of June 2013, the new upload has more than 17 million views.[142] OK Go performed the "Here It Goes Again" routine live on treadmills at the 2006 MTV Video Music Awards, after spending a week rehearsing at the Alvin Ailey Dance Studios in Manhattan.[143].The video won the 2006 YouTube Award for Most Creative Video[144] and the 2007 Grammy Award for "Best Short-Form Music Video".[145] In 2011, "Here It Goes Again" was named one of the 30 best music videos of all time by Time Magazine.[146]

"Invincible"

  • Directed by Tim Nackashi and OK Go.
  • 1,067,050 YouTube views as of June 14, 2013. [147]

"Do What You Want (Party Version)"

  • Directed by Olivier Gondry
  • For this performance-style video, director Olivier Gondry employed 28 different cameras[148] to capture a frenetic party scene.

"Do What You Want (Wallpaper Version)"

  • Directed by Damian Kulash, Jr.
  • 1,396,657 YouTube views as of June 14, 2013. [149]
  • The second video for Do What You Want featured the band members and a number of performers from Los Angeles fully covered in the wallpaper pattern that was featured on the cover of the band's second album. In a publicity stunt before the video's release, the band wore suits made of the wall paper pattern on the red carpet of the 2007 Grammy Awards.[150]

Videos from OK Go

"Get Over It"

  • Released August 2003.
  • Directed by Francis Lawrence.
  • 2,874,950 YouTube views as of June 14, 2013. [151]
  • The video features the band performing in a lodge while the camera settles on room details that interpret lyrics from the song.

"Don't Ask Me"

  • Released 2003.
  • Directed by Barnaby Roper.
  • 854,791 YouTube views as of June 14, 2013. [152]
  • The official video released by Capitol Records for Don't Ask Me, the band's second single, features the band performing in a black and white room with backup dancers.

"Don't Ask Me (Dance Booth)"

  • Released 2003.
  • Directed by Brian L. Perkins
  • 98,272 YouTube views as of June 14, 2013. [153]
  • This video features fans and band members dancing against an orange background. It was filmed during the band's tour with The Vines by frequent collaborator Brian Perkins.

"You're So Damn Hot"

  • Directed by Scott Keiner
  • 427,902 YouTube views as of June 14, 2013. [154]

"OK Go: An NPR Tiny Desk Concert In 223 Takes"[155]

  • Released June 3, 2013 in partnership with NPR Music.
  • Directed by Mito Habe-Evans and Todd Sullivan.
  • Shot in 223 takes over 2 days, the video chronicles NPR Music's move to a new office. OK Go begins to play "All Is Not Lost" from Of The Blue Colour Of The Sky in the old office and continues the same song while traveling with the furniture as it is shelved, transported, and reassembled in NPR's new office.[155]

"The Muppet Show Theme Song"[156]

Other appearances

"Get Over It" is featured in the EA Sports video games Triple Play 2003 and Madden NFL 2003, while "Don't Ask Me" is featured in MVP Baseball 2003.

Also, "Here It Goes Again" was featured in Rock Band, Guitar Hero 5 and SSX on Tour; while "Do What You Want" was featured in the video games EA Sports NHL 06, Guitar Hero On Tour, and Burnout Revenge.

The band contributed a cover of The Zombies "This Will Be Our Year" as the lead track of Future Soundtrack for America, a political benefit album put out by Barsuk Records in the fall of 2004. Lead singer Damian Kulash wrote a how-to-guide entitled "How Your Band Can Fire Bush" for bands hoping to help unseat President George W. Bush.

After visiting New Orleans in 2006, the band recorded an EP with New Orleans funk rock band Bonerama, to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on February 5, 2008.[75]

In 2007, OK Go wrote the fight song for the Chicago Soccer Team, Chicago Fire S.C.. The song was offered on the team's official website as a free download. Also in 2007, OK Go covered the Pixies "Gigantic" for American Laundromat Records Dig for Fire: A Tribute to Pixies CD.

In 2010, the Ok Go song "Here It Goes Again" was featured in the soundtrack for the children's movie Ramona and Beezus.

In 2011, OK Go were featured in the meta-documentary The Greatest Movie Ever Sold by Morgan Spurlock with the song "The Greatest Song I Ever Heard". In the movie Damian Kulash says: "Does that mean.. Hold on, if we make the theme for The Greatest Movie Ever Sold, does that mean that we're the greatest rock band ever to write a theme song?" whereby Morgan Spurlock responds: "Absolutely." [161]

Activism and Charity Work

In 2007, the band released You're Not Alone, a charity EP whose proceeds raised money for musicians displaced by Hurricane Katrina. The successful EP, which helped purchase a home for New Orleans musician Al "Carnival Time" Johnson, was the most public example of the band's increasing interest in politics and social issues, as the campaign included promotional appearances on Late Night With David Letterman as well as charity concerts. Earlier examples of the band's activism include a ten page .pdf document titled "How Your Band Can Fire Bush," which was written by Kulash and distributed on the band's website.[162] [21] Other efforts have included direct appeals to their fans via the band's email newsletter,[163] auctioning themselves off on behalf of Sweet Relief Musician's Fund,[164], and "The Burrito Project" in which the group enlisted fans to join them in handing out burritos to homeless people before concerts. In Chicago, the band partnered with the Inspiration Corporation, a local provider of services to the homeless.[165] The band has played several high-profile political and charity events, including a Super Tuesday Voter Awareness show hosted by [[1]] in 2008,[166] and a star-studded benefit in Los Angeles led by Frank Black, and including Weird Al, Tenacious D, and others.[167] Lead singer Damian Kulash has written Op-eds in the New York Times on Digital Rights Management[168] and Net Neutrality,[169] an issue he also testified about in front of Congress,[170] and spoke with the FCC commissioner about. The day after that meeting, it was announced that the Internet would be reclassified under Title 2 of the telecommunications act, one of the band's short term goals,[170] which they nodded to in their five word Webby acceptance speech: "Fight for Net Neutrality now."[171]

The band has also used the massive popularity of its videos to further their favored causes. Downloads of the "White Knuckles" video went to ASPCA and were earmarked for rural animal shelters, and the video itself ends with a call to support animal rescue.[172] A marching band costume from "This Too Shall Pass" was auctioned off to feed the homeless[173] and eleven of the signed Gretsch guitars and amplifiers used in "Needing/Getting" were sold to benefit the Fender Music Foundation, which provides instruments to music education programs.[174][175]

OK Go has also allowed their music on benefit albums, most notably Dear New Orleans, a 31-song online compilation that benefits a variety of New Orleans organizations. Lyrics from the band's contribution, "Louisiana Land", reference a number of New Orleans personalities and institutions, which the New Orleans Times-Picayune called "indicative of just how deeply the members of OK Go waded into the local gestalt."[176] and The Future Soundtrack For America, a compilation released by Barsuk records that benefited MoveOn.org and Music For America, which included OK Go's cover of This Will Be Our Year by The Zombies.[177] In both cases, OK Go's contribution leads off the collection.

Live Appearances & Tours

In May 2006, OK Go toured with Panic at the Disco; in September they were in the U.K. supporting Motion City Soundtrack, and continued their U.S. tour supporting Snow Patrol into Spring 2007.

OK Go at 2010 WWDC Bash wearing conference jackets

June 10, 2010: The band was the surprise musical guest at Apple Inc.'s 2010 World Wide Developers Conference.[178]

June 23, 2011: The band gave a free concert at the John F. Kennedy Center for the Performing Arts, to celebrate the 14th anniversary of the Millenium Stage. During the show, they performed the song Return from their first album on handbells.[179] In advance of the performance, the Kennedy Center invited 15 Twitter followers and guests to film the show, in order to produce the organization's first crowd-sourced concert video.[180]

On Aug 3, 2011, OK Go performed at Barack Obama's 50th birthday party, along with musicians Jennifer Hudson and Herbie Hancock at the Aragon Ballroom (Chicago)[181] in Chicago.[182]

On Aug 10, 2011, the band did a live television performance of the dance they created with [2] for their All Is Not Lost interactive video on the NBC show [3][183]

Band members

Discography

Main article: OK Go discography
Studio Albums
Live Releases
  • iTunes Live from SoHo – EP (2007)
  • 180/365 (2011)
EPs
Compilations and Soundtracks

Awards and nominations

Awards
Nominations

References

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