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IBM Database Magazine

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IBM Data magazine is a U.S.-based custom online magazine published by TDA Group for IBM Corp.

Readers include database administrators, managers, designers, application developers, information architects, IT managers, academics, chief technology officers and chief information officers.[citation needed]

History

IBM Data magazine started in 1996 as DB2 Magazine. It was originally published by Miller Freeman. In 2008, the magazine name changed to IBM Database Magazine before switching to IBM Data Management magazine in 2009 when TDA Group took over publication. The publication was renamed to IBM Data magazine in 2012 to reflect the magazine's shift to cover more of IBM's data management product portfolio.[citation needed]