IBM Database Magazine
IBM Data magazine is a U.S.-based custom online magazine published by TDA Group for IBM Corp.
The magazine’s mission is to deliver substantive, high-quality content on the latest data management developments and IBM advances, as well as create a strong community of the world’s top information management professionals. IBM Data magazine vividly demonstrates how the smart use of data and information advances broad business success, providing the context that enables data management professionals at all levels to make more informed choices and create innovative, synchronized, agile solutions. The magazine’s clear, in-depth technical advice and hands-on examples show readers how to immediately improve productivity and performance. At the same time, expert commentary clearly articulates how advanced technical capabilities benefit the people and processes throughout an organization.
Readers include database administrators, managers, designers, application developers, information architects, IT managers, academics, chief technology officers and chief information officers.
History
IBM Data magazine started in 1996 as DB2 Magazine. It was originally published by Miller Freeman. In 2008, the magazine name changed to IBM Database Magazine before switching to IBM Data Management magazine in 2009 when TDA Group took over publication. The publication was renamed to IBM Data magazine in 2012 to reflect the magazine's shift to cover more of IBM's data management product portfolio.