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Validated learning

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Validated learning is a term coined in the lean startup scene, but it can be applied universally.

The principle of validated learning is defined as a process, where one learns by trying out an initial idea and then measure it to validate what the effect was. From each iteration of trying something is learnt and the next try will succeed better.[1]

Validated learning is especially popular on the web, there visitor analytics software can track visitor behavior and give accurate statistics and insight on how some website feature worked in reality. Validated learning can however be applied on anything, one just needs to be innovative on what to use as metrics.

Typical steps in validated learning:

  1. Specify a goal
  2. Specify a metric that represents the goal
  3. Act to achieve the goal
  4. Analyze the metric - did you get closer to the goal?
  5. Improve and try again

Sources

  1. ^ Ries, Eric. "The Lean Startup". Retrieved 4 September 2012.