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Benny and Rafi Fine
Rafi Fine (left) and Benny Fine (right) at the 2010 Streamy Awards
Occupation(s)YouTube comedy producers, YouTube Partner
WebsiteTheFineBrothers.com

The Fine Brothers are Benny and Rafi Fine, two brothers who are online producers, writers, and directors who are known for their successful React video series (Kids React, Teens React, Elders React and YouTubers React),[1] their several timed spoiler series, narrative web series, as well as creating the first transmedia sitcom on YouTube, MyMusic. The Fine Brothers have been creating content online since 2004, and have found success on YouTube where their main channel, TheFineBros has over 500 million video views.[2] The Fine Brothers also have a secondary channel, under the name TheFineBros2; which they launched on May 14, 2009. The secondary channel has accumulated over 146,000 subscribers and 13.4 million video views as of July 6, 2012.[citation needed] They release behind the scenes content, as well as clips from their news podcast "All We Know" on the secondary channel. In early September 2012, the duo joined Revision3.[3][4] Along with the Fine Brothers' popular series, the duo also has uploaded popular interactive YouTube videos.[5][6][7] The Fine Brothers have also collaborated with other popular YouTubers such as Shane Dawson.[8] Works of the Fine Brothers have been featured on the websites of The Wall Street Journal,[6][7][9] Time Magazine,[5][10] Variety,[11] and MSNBC.[12][13][14] The Fine Brothers will be guest judges on the second season of the web series Internet Icon.[15]

React series

Kids React

React Media
Created byThe Fine Brothers
Country of originUnited States
Original languageEnglish
No. of episodes62
Original release
NetworkYouTube
ReleaseOctober 16, 2010 (2010-10-16) –
present

The Fine Brothers launched a series titled Kids React on October 16, 2010 with "Kids React to Viral Videos #1 (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". As of July 5, 2012 the video currently has 3.3 million views. The Kids React series features The Fine Brothers, off-camera, showing kids several viral videos or popular YouTubers and having the kids react to the videos.[16][17][18] The most popular Kids React episode to date is "KIDS REACT TO NYAN CAT", with over 12.7 million views as of August 23, 2012. The popularity of Kids React made it possible for the online series to win a special Emmy Award at the 39th Daytime Emmy Awards in 2012.[19] The Emmy Award, that was given in cooperation with AOL, was awarded to the Fine Brothers for "Best Viral Video Series".[20] Several videos and YouTube stars that have been reacted to by the kids include Smosh, who later reacted to the kids' reactions,[21] planking[12] and President Obama addressing the death of Osama bin Laden,[10][22] among several other topics.[23][24] Kids React has been compared to Kids Say the Darndest Things.[11] In October 2012, the kids of the show were shown videos of the 2012 U.S. Presidential debates.[25]

Teens React

Due to the popularity of Kids React, The Fine Brothers spawned a spin-off dubbed Teens React on November 17, 2011 with "TEENS REACT TO TWILIGHT".[26] The show has a similar premise to Kids React, however the younger stars are replaced with teens, some of whom have aged out of the Kids React series. Due to this, the Fine Brothers are able to show more mature and less "kid-friendly" videos such as videos on topics like Toddlers & Tiaras[13] and Rick Perry's Strong commercial.[27] Other viral videos and YouTube stars that have been reacted to include Salad Fingers, the Overly Attached Girlfriend, "Gangnam Style", The Hunger Games trailer,[28] Shane Dawson,[29] and One Direction,[30] among other topics. Teens React has also featured some famous 'reactors' such as Lisa Cimorelli, Amy Cimorelli, and Alex Steele. They also deal with much more mature subjects such as Amanda Todd's death[31] and the Sandy Hook Elementary School shooting of 2012. Kids React won the Streamy Award for Best Non-Fiction or Reality Series in 2013.[32]

Elders React

The popularity of Kids React and Teens React spawned Elders React on May 24, 2012 with "ELDERS REACT TO NYAN CAT". The Elders React series replaces young children and teenagers with the elderly.[33] Initially starting with topics that have been discussed on the other React series, they currently discuss about topics that appeals to today's 21st century society.

YouTubers React

The first episode of YouTubers React premiered December 6, 2012. The first episode was "YouTubers React to Viral Videos Episode #1". YouTube celebrities who reacted in the first episode include Anthony Padilla and Ian Hecox of Smosh, Justine Ezarik, Shay Butler, Harley Morenstein of Epic Meal Time, Shane Dawson, Tay Zonday, Tim Chantarangsu, Blair Fowler, Joe Penna, and Jordan Maron.[34]

Other YouTube series

MyMusic

Main article: MyMusic

The Fine Brothers are the creators of MyMusic, a wannabe sitcom "show" funded by YouTube's $100 million original channel initiative.[35][36][37] MyMusic features an main ensemble cast of Adam Busch, Chris Clowers, Jack Douglass, Tania Gunadi, Grace Helbig, Lainey Lipson, Jarrett Sleeper, Mychal Thompson and has featured many guest stars including Matt Walsh, Felicia Day, Shane Dawson, along with several others, with members of both Kids and Teens react also appearing. The show revolves around MyMusic, a company led by CEO Indie (portrayed by Adam Busch) who is portrayed as a stereotypical modern-day hipster. Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years, "The Metal character comes directly from us when we were teenagers. We were metal heads, full-on," as Fine stated.[38] MyMusic has a separate channel on YouTube from the main Fine Brothers channel (MyMusicShow), which has over 227,000 subscribers and 14.6 million video views as of October 1, 2012. MyMusic was nominated for nine Streamy Awards in the 3rd installment of the event, with three of the nominations going to to the Fine Brothers.[39]

Spoilers

The Fine Brothers have a popular series where they spoil a variety of topics[9] ranging from books to films[14][40] to video games. The first episode of their Spoiler series, 100 Movie Spoilers in 5 Minutes - (Movie Endings Ruined), was uploaded on YouTube on November 11, 2008. With over 2.5 million video views as of July 5, 2012, the episode is also the most popular of the series. The brothers also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011.[41] The Fine Brothers also spoiled 47 years in roughly 6 minutes of the popular series, Doctor Who.[42]

LOST: What Will Happen Next?

React Media
GenreParody
Created byThe Fine Brothers
StarringThe Fine Brothers
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes19
Production
Running time1-6 minutes
Original release
NetworkYouTube
ReleaseJanuary 24, 2008 (2008-01-24) –
November 10, 2010 (2010-11-10)

The Fine Brothers created a show titled LOST: What Will Happen Next?, which is a parody show based on Lost. The show debuted on January 24, 2008.[43][44] The show lasted 19 episodes and ended on November 1, 2010. The show featured several characters from other fictional universes such as the Avatar[45] and Star Wars universe. The Fine Brothers collaborated with Rhett and Link to create a parody song of Lost as well.[46][47]

Awards and nominations

Awards and nominations for the Fine Brothers
Year Award Show Category Work Result
2012 Kids React Best Viral Video Series 39th Daytime Emmy Awards Won
Best Variety Web Series Inaugural IAWTV Awards Won
2013 MyMusic Best Direction 3rd Annual Streamy Awards Pending
Best Writing: Comedy Pending
Best Editing Pending

References

  1. ^ Fruzsina Eördögh (October 19, 2012). "YouTube Networks: An Inside Look At Their Unsavory Business Practices". ReadWriteWeb. Retrieved October 26, 2012.
  2. ^ "YouTube Success Story: The Fine Brothers". Bloomberg Businessweek. May 3, 2012. Retrieved July 5, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Lucas Shaw (September 3, 2012). "YouTube Duo, the Fine Brothers, Join Revision3 (Exclusive)". The Wrap. Retrieved September 6, 2012.
  4. ^ Sam Gutelle (September 5, 2012). "The Fine Bros. Sign with Revision3". Tubefilter. Retrieved September 9, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b Erik Hayden (March 24, 2012). "8-Bit Don Draper: Mad Men, the Interactive Game". Time. Retrieved October 1, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ a b Michelle Kung (September 24, 2010). "The Fine Brothers on the Evolution of Digital Storytelling". The Wall Street Journal. Retrieved October 1, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ a b WSJ Staff (September 21, 2010). "Choose Your Own 'American Idol' Judges With Interactive Experience". The Wall Street Journal. Retrieved October 1, 2012.
  8. ^ Megan O'Neill (December 21, 2010). "Shane Dawson & The Fine Brothers On YouTube Collaboration & Shane's Christmas Special". Social Times. Retrieved October 24, 2012.
  9. ^ a b WSJ Staff (September 20, 2009). "100 TV Spoilers: Emmy Awards Edition". The Wall Street Journal. Retrieved October 1, 2012.
  10. ^ a b Christy Choi (May 10, 2011). "Children React to Osama bin Laden's Death". Time Magazine. Retrieved July 6, 2012.
  11. ^ a b Michael Sullivan (October 20, 2011). "Benny & Rafi Fine: Brothers let 'Kids React' online". Variety. Retrieved September 10, 2012.
  12. ^ a b Athima Chansanchai (Sep 20, 2011). "Kids react to planking: 'Why???'". MSNBC. Retrieved July 6, 2012.
  13. ^ a b Athima Chansanchai (February 21, 2012). "Teens react to 'Toddlers & Tiaras': 'This may ruin your child's life'". MSNBC. Retrieved July 5, 2012.
  14. ^ a b Helen A.S. Popkin. "Fine Bros. help change YouTube, spoil the world!". MSNBC. Retrieved July 6, 2012.
  15. ^ Sam Gutelle (December 21, 2012). "Want To Be A YouTube Star? YOMYOMF Has You Covered". Tubefilter. Retrieved February 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Carly Hallam (October 18, 2010). "Kids React To Viral Videos!". Comedy Central. Retrieved October 1, 2012.
  17. ^ Megan O'Neill (December 10, 2010). "The Fine Brothers On Their Hit YouTube Series 'Kids React To Viral Videos' [Interview]". Social Times. Retrieved July 5, 2012.
  18. ^ "Kids React To Epic Meal Time (VIDEO)". Huffington Post. July 11, 2011. Retrieved July 5, 2012.
  19. ^ Brian Anthony Hernandez (June 27, 2012). "After Emmy Win for Viral Video Series, 'Kids React To' Creators Eye TV". Mashable. Retrieved July 6, 2012.
  20. ^ Arlene Paredes (June 28, 2012). "'Kids React To' Viral Videos: Fine Bros. and Kids who Spoke on NSW Bullying Get an Emmy [VIDEO]". International Business Times AU. Retrieved July 6, 2012.
  21. ^ "Smosh Reacts To Kids React To Smosh". Smosh. August 29, 2011. Retrieved July 6, 2012.
  22. ^ Marc Hustvedt (May 11, 2011). "'Kids React' to Osama Bin Laden Surges for Fine Brothers". Tubefilter. Retrieved September 9, 2012.
  23. ^ Bailey Johnson (April 11, 2011). "Kids react to Rebecca Black's "Friday"". CBS News. Retrieved October 1, 2012.
  24. ^ Idolator Staff (June 12, 2011). "Kids React To Lady Gaga". Idolator. Retrieved October 1, 2012.
  25. ^ Kasia Cieplak-Mayr Von Baldegg (October 22, 2012). "'This Is Like Middle School': Kids Analyze the Election". The Atlantic. Retrieved October 23, 2012.
  26. ^ Megan O'Neill (November 18, 2011). "The Fine Bros. Launch Kids React Spinoff: Teens React To Twilight". Social Times. Retrieved July 6, 2012.
  27. ^ Mark Frauenfelder (December 29, 2011). "Teens React to Rick Perry's anti-gay commercial". BoingBoing. Retrieved July 5, 2012.
  28. ^ Bailey Johnson (March 19, 2012). "Teens react to "The Hunger Games"". CBS News. Retrieved July 6, 2012.
  29. ^ "Shane Dawson: Watch Teens Reacting To YouTube Star's Videos". Huffington Post. March 5, 2012. Retrieved July 6, 2012.
  30. ^ Hannah Orenstein (June 12, 2012). "One Direction Video: Teens React To Boy Band (WATCH)". Huffington Post. Retrieved July 6, 2012.
  31. ^ Lum, Zi-Ann (November 19, 2012). "Amanda Todd Video: Teens React". The Huffington Post. Retrieved January 16, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  32. ^ "PRE-LIVE STREAMY WINNERS ANNOUNCED". Streamys. February 2013. Retrieved February 15, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  33. ^ "Elders React To Skrillex And Dubstep Music, Are Mostly Horrified (VIDEO)". Huffington Post. July 5, 2012. Retrieved July 6, 2012.
  34. ^ Sam Gutelle (November 30, 2012). "New Fine Bros Show To Feature All Of Your Favorite YouTubers". Tubefilter. Retrieved December 11, 2012. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  35. ^ Drew Baldwin (November 1, 2011). "Fine Bros' YouTube Original Channel To Feature Duo's Trademark Interactivity". Tubefilter. Retrieved September 9, 2012.
  36. ^ Connor Livingston (October 29, 2011). "YouTube expands its exclusive-content drive with 100 new video channels". Techi. Retrieved July 5, 2012.
  37. ^ "Are the Fine Brothers the Future of Television?". Business Week. May 3, 2012. Retrieved July 5, 2012.
  38. ^ Matthew Manarino (June 27, 2012). "MYMUSIC:THE FINE BROS BRING TV QUALITY TO YOUTUBE [EXCLUSIVE]". NewMediaRockstars. Retrieved July 5, 2012.
  39. ^ Philiana Ng (February 17, 2012). "Streamy Awards Nominations Announced". Hollywood Reporter. Retrieved January 20, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  40. ^ Jenni Powell (September 16, 2009). "'SPOILER' ALERT: The Fine Bros. Strike Again". Tubefilter. Retrieved September 9, 2012.
  41. ^ Christine Friar (July 13, 2011). "The Fine Brothers Explain 7 Harry Potter Movies In 7 Minutes (VIDEO)". Huffington Post. Retrieved July 5, 2012.
  42. ^ Matt Goldberg (April 15, 2011). "The Fine Bros Cover 47 Years of DOCTOR WHO History in 6 Minutes". Collider. Retrieved July 5, 2012.
  43. ^ "Viral Hits with The Fine Brothers". G4TV. March 8, 2010. Retrieved October 1, 2012.
  44. ^ Jill Weinberger (February 9, 2009). "A Tangled Web: The Fine Brothers Comment on ABC's Lost Untangled". GigaOM. Retrieved October 1, 2012.
  45. ^ Generous King (March 15, 2010). "TheFineBros 'Lost: What Will Happen Next' Parody, John Lock Is A Navi' From Pandora?!". LoyalKng. Retrieved October 1, 2012.
  46. ^ Kara Swisher (January 27, 2010). "Viral Video: Counter-Programming Apple Hype With "Lost" Parody". AllThingsD. Retrieved October 1, 2012.
  47. ^ "Comedy Duo Takes On The Unanswered Questions Of "Lost" (VIDEO)". Huffington Post. March 31, 2010. Retrieved October 1, 2012.

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