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A library website is a site that provides libraries with a space to share its services, and to tell its story to the community it serves. A lack of attention to the site is a missed opportunity for marketing and has a negative impact on patrons finding the information they need. In addition to the website itself, libraries must focus on creating and offering interactive services throughout the site. One thing libraries can't lose is the information technology-dominated age, or the ability to use technology to accomplish new services.
Library websites offer:
Interaction with the library catalog. The ability to go online and log in to one's library account to renew items or request holds a great service to patrons. Most library system vendors make these options available to patrons through an Online Public Access Catalog (OPAC) interface. Patrons may also be able to sit at home and request materials to be held for them at the circulation desk whether the item is located at another branch or in your own collection.
Gateway to electronic resources. Libraries need to organize the various periodical indexes, electronic reference collections, and other databases they subscribe to so that patron can locate them. Multiple entry points for resource organizing systems: (1) alphabetical list, (2) by subject, and (3) by type. The key is to give the users the best chance to find the resources that will benefit them the most.
Accessing library database remotely. Users who are encountering the website from outside of the library may need assistance in accessing licensed resources.
Library tutorials. The website provides great opportunities for posting documents and interactive tutorials that can help users make use of the library. Both in-house and remote patrons can benefit from reading, listening, or watching explanations on how to choose and use electronic resources or how to renew a book, and other library functions.
Virtual reference. Its intent is to allow remote patrons to connect with library staff and have their questions answered. Some methods, such as e-mail or Instant Messaging (IM), are inexpensive, whereas commercial virtual reference vendor options may be expensive.
Library blogs. Blogs are an introduction to libraries and are mainly used to announce new resources or services at the library to give patrons another venue to communicate with staff and provide feedback.
References
Burke, John J. Neal-Schuman Library Technology Companion: A Basic Guide for Library Staff. New York: Neal-Schuman. 2006. p. 149-151.
