Communication for Development
Communication for Development (C4D) is a broad term used to refer to all the different types of communication that need to take place in societies if sustainable democratic development is to occur.
It encompasses access to and exchange of information, dialogue, creation of knowledge and open access to knowledge, development communication, strategic communication, participatory communication, expressive culture, media, information and communications infrastructure and technologies.
C4D recognises that communication processes often reflect power relations and aims to address this by enabling people’s capacities to understand, negotiate and take part in decision-making that affects their lives.
The growing interest in this sector lead to the first World Congress on Communication for Development organized by the FAO ComDev Team, The World Bank and The Communication initiative in Rome, Italy, in October 2006.
Communication for Development is built around four axis:
- Com4Prom: Communication for Promotion promotes development aid in donnor countries to justify how and why development aid ressources are spent.
- Com4Imple: Communication for Implementation facilitates the implementation of development aid on developping countries by explaining development programmes to local populations.
- Com4Power: Communication for Empowerment gives power to local population to report on the implementation of the development aid they receive from donnor countries.
- Com4Coord: Communication for Coordination allows donnor entities to coordinates their activities on a global scale through a series of coordination tools and rules.
External links
- FAO ComDev
- FAO ComDev on twitter
- Panos London
- The Communication Initiative Network
- UNICEF C4D
- Communication for Sustainable Development Initiative CSDI
- Com4Dev.info