Flashed face distortion effect

The flashed face distortion effect is an optical illusion involving the fast-paced presentation of eye-aligned faces. Faces appear grotesquely transformed whilst one focuses on the cross midway between them. As with many scientific discoveries, the phenomenon was discovered by accident. The effect has been applied to Hollywood celebrities, and won 2nd Place in the 8th Annual Best Illusion of the Year Contest held in 2012 under the aegis of the Vision Sciences Society. The phenomenon, which has gone viral on YouTube, also represents an example of scientific phenomenology which outstrips (in this case) neurological theory. According to Susanna Martinez-Conde, president of the Neural Correlate Society, which hosts the competition. “These are the best illusions of the year, so they’re very new by definition. You’re going to know the phenomenology first, and the neural underpinnings second. Typically, we don’t know why these illusions work in the brain. We may have theories, but the experiments have not been done, because it’s too early. This is really at the cutting edge.”