Consumerization of applications
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Consumerization of Applications or CoA, is computer software designed to help the user to perform specific tasks that is driven by consumer persona and then spills over into their professional lives, as the line between the personal and the professional is continously blurring. CoA focusses on giving consumers with highly immersive apps experience with strong focus on User Interface and Persona and at the same time managing added risk in terms of security, privacy, and compliance. For IT, it’s about striking a balance between user expectations and enterprise requirements.
The main challenges CIOs and IT Pros will need to resolve to avoid frustrating and to fulfill the expectations of these new workers are among other things: •how to certify soon new devices for their enterprises •how to provide a common experience across disparate devices •how to secure the communications •how to protect personal information •how to increase the capacity of their systems to support the new demand
The good news is that all these challenges don’t come alone, they come also with lot of opportunities, because the Consumerization of IT can boost productivity with new ways of communicate and being connected, we have seen also how the use of Social Networks for instance drives higher levels of NSAT among customers and increased loyalty. Embracing public cloud services can also help to improve cost and efficiency by reducing IT costs and provide better application performance...
To proactively address this challenge Simran Sachar came up with a Enterprise Consumerization Strategy (ECS) is a decision-enabling framework that helps Business and IT decision makers with customized business strategy to leverage from additional capabilities from innovative consumer driven applications