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Strip programming

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Strip programming is a technique used for programming television and radio to ensure consistency and coherency. Television or radio programs of a particular style are given a regular time slot during the week. For example, radio and television broadcasters may program a classical music program at 1 p.m. every day.

Strip programming is used to deliver consistent content to targeted audiences. Broadcasters know or predict the times at which certain demographics will be listening to or watching their programs and play them at that time.

Drive time and prime time programming are classic examples of strip programming, with similar content being broadcast every day at the same time to target specific demographics.

Strip programming is sometimes criticized as making programming too predictable and reducing diversity and uniqueness.

See also


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