Neva Soft
| "Neva Soft" | |
|---|---|
| Song |
"Neva Soft" is a song by British R&B singer and rapper Ms. Dynamite. The single, produced by Labrinth serves as the lead single from her upcoming third studio album. It was released in the United Kingdom as a digital download on 2 September 2011 and debuted at number 33 on the UK Chart - marking the eighth top 40 hit for the artist.
Critical reception
Robert Copsey of Digital Spy Blog gave the song a positive review stating:
"Original bad girl pon the radar," she spits over juttering percussion and minimal D&B beats courtesy of oh-so-trendy hitmaker Labrinth, whose production is brimming with earworm hooks - including an anthemic, hands-in-the-air "Woaah-Oh" chant. The result? When she informs us, "Know me she were neva soft ya know," reflecting on her ten years in the biz, it's hard not to think, 'You could have fooled us love, but we're glad to have you back!'
Music video
A music video to accompany the release of "Neva Soft" was first released onto YouTube on 12 August 2011 at a total length of three minutes and fifty-five seconds.[2]
Track listing
| No. | Title | Length |
|---|---|---|
| 1. | "Neva Soft" | 4:19 |
| 2. | "Neva Soft" (Radio Edit) | 3:44 |
| 3. | "Neva Soft" (Nu Tone Remix) | 6:03 |
| 4. | "Neva Soft" (McGregor Remix) | 3:54 |
Chart performance
| Chart (2011-12) | Peak position |
|---|---|
| Australia (ARIA)[3] | 58 |
| Germany (GfK)ERROR in "Germany". MISSING PARAMETERS: songid.[4] | 23 |
| Switzerland (Schweizer Hitparade)[5] | 74 |
| UK Indie (OCC)[6] | 6 |
| UK Hip Hop/R&B (OCC)[7] | 12 |
| UK Singles (OCC)[8] | 32 |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| United Kingdom | 2 September 2011[9] | Digital Download | Relentless Records |
References
- ^ Robert Copsey. "Ms Dynamite: 'Neva Soft' - Single review". Digital Spy. digitalspy.co.uk.
- ^ Ms Dynamite - Neva Soft (OFFICIAL VIDEO) YouTube
- ^ "Ms. Dynamite – Neva Soft". ARIA Top 50 Singles.
- ^ ERROR in "Germany". MISSING PARAMETERS: songid.
- ^ "Ms. Dynamite – Neva Soft". Swiss Singles Chart.
- ^ "Official Independent Singles Chart Top 50". Official Charts Company.
- ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company.
- ^ "Official Singles Chart Top 100". Official Charts Company.
- ^ Neva Soft by Ms. Dynamite iTunes