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Three-click rule

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Thess of the clicks.[1]

In his book, Taking Your Talent to the Web (2001), Jeffrey Zeldman wrote that the Three-Click Rule is "based on the way people use the Web" and "the rule can help you create sites with intuitive, logical hierarchical structures".[2]

The UK vises the use of the rule as a 'best practice' in web design.[3]

Criticism

The three click rule has been challenged by usability test results, which have shown that the number of clicks needed to access the desired information affects neither user satisf


In eCommerce websites, the Three-clicks rule can often be detrimental as in order to adhere to the rule, products on offer to customers must be grouped into categories that are far too large to be easily browsed.

References

  1. ^ Testing the Three-Click Rule
  2. ^ Zeldman, Jeffery (30 May 2001). Taking Your Talent to the Web: Making the Transition from Graphic Design to Web Design. New Riders. p. 448. ISBN 978-0-7357-1073-3.
  3. ^ Best practice in web design