Cultural code
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Culture code is a key to understanding the type of culture, unique cultural features encoded in some form of information to identify the culture[1].
Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, that which is hidden even from our own understanding, but is also seen in our actions.
The concept of "cultural code" is considered in the book of Clotaire Rapaille ″The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do″[2].