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YouTube Next Lab and Audience Development Group

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YouTube Next Lab and Audience Development Group
Headquarters
New York, NY
,
United States
OwnerDavis-Seibert

The YouTube Next Lab and Audience Development Group, founded originally as Next New Networks is a web television company based in New York City, New York, that was launched in March 2007 by Lenny Davis, Fred Seibert, Herb Scannell, Emil Rensing, Timothy Shey and Jed Simmons with $8 million in funding from investors including Spark Capital.[1] The company is the home to online television networks Barely Political, Lenny's Channel of the Week, Channel Frederator, Fast Lane Daily, and Indy Mogul, among others. Next New Network's first creative hire was filmmaker Justin Johnson[2][original research?].

In November 2010, the company was selected to create and launch an original daily series for AOL's homepage, "The One," as part of AOL's new video strategy.[3][4]

The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) have inspired a number of followers including Machinima.com in Los Angles and ChannelFlip in the United Kingdom. YouTube acquired the company on March 7, 2011, immediately adding this expertise to the platform giant.[5] Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO Fred Seibert resumed as an independent producer at Frederator Studios and was named as a new YouTube channel partner in November 2011.[6]

See also

References

  1. ^ Stone, Brad, The New York Times. Internet Start-Up to Take a Hybrid Media Approach
  2. ^ Tilzy interview with Justin Johnson
  3. ^ Miller, Liz Shannon, GigaOm Next New Swaps Programming Chops for AOL Distribution Nov. 8, 2010
  4. ^ AOL Press Release, AOL Partners with Next New Networks to Launch Original Daily Video Franchise: "The One"
  5. ^ YouTube Acquires a Producer of Videos
  6. ^ More Great Content Creators Coming to YouTube


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