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Micro-segmentation

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It has been suggested that this article be merged into Microsegment. (Discuss) Proposed since December 2010.

Micro-segmentation is the process of so thoroughly subdividing a market within the universe as to dramatically determine buying criteria. This allows a marketing department to develop marketing campaigns that appear to each user individually.

See also

Personalized marketing

References

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Find sources: "Micro-segmentation" – news · newspapers · books · scholar · JSTOR (July 2010) (Learn how and when to remove this message)

External links

Blanton, "Ingenious Business Guide" July 2010 [1]
See industrial microsegmentation in Industrial market segmentation
Marketing microsegmentation [2]

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