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Microsoft reaction card method

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Developed by Microsoft in 2002 by Joey Benedek and Trish Miner, the Microsoft Reaction Card method is used to check the emotional response and desirability of a design or product. This method is commonly used in the field of software design.

The participant is asked to describe a design / product using any number of the following 118 words:

  1. Accessible
  2. Advanced
  3. Annoying
  4. Appealing
  5. Approachable
  6. Attractive
  7. Boring
  8. Business-like
  9. Busy
  10. Calm
  11. Clean
  12. Clear
  13. Collaborative
  14. Comfortable
  15. Compatible
  16. Compelling
  17. Complex
  18. Comprehensive
  19. Confident
  20. Confusing
  21. Connected
  22. Consistent
  23. Controllable
  24. Convenient
  25. Creative
  26. Customizable
  27. Cutting edge
  28. Dated
  29. Desirable
  30. Difficult
  31. Disconnected
  32. Disruptive
  33. Distracting
  34. Dull
  35. Easy to use
  36. Effective
  37. Efficient
  38. Effortless
  39. Empowering
  40. Energetic
  41. Engaging
  42. Entertaining
  43. Enthusiastic
  44. Essential
  45. Exceptional
  46. Exciting
  47. Expected
  48. Familiar
  49. Fast
  50. Flexible
  51. Fragile
  52. Fresh
  53. Friendly
  54. Frustrating
  55. Fun
  56. Gets in the way
  57. Hard to Use
  58. Helpful
  59. High quality
  60. Impersonal
  61. Impressive
  62. Incomprehensible
  63. Inconsistent
  64. Ineffective
  65. Innovative
  66. Inspiring
  67. Integrated
  68. Intimidating
  69. Intuitive
  70. Inviting
  71. Irrelevant
  72. Low Maintenance
  73. Meaningful
  74. Motivating
  75. Not Secure
  76. Not Valuable
  77. Novel
  78. Old
  79. Optimistic
  80. Ordinary
  81. Organized
  82. Overbearing
  83. Overwhelming
  84. Patronizing
  85. Personal
  86. Poor quality
  87. Powerful
  88. Predictable
  89. Professional
  90. Relevant
  91. Reliable
  92. Responsive
  93. Rigid
  94. Satisfying
  95. Secure
  96. Simplistic
  97. Slow
  98. Sophisticated
  99. Stable
  100. Sterile
  101. Stimulating
  102. Straight Forward
  103. Stressful
  104. Time-consuming
  105. Time-Saving
  106. Too Technical
  107. Trustworthy
  108. Unapproachable
  109. Unattractive
  110. Uncontrollable
  111. Unconventional
  112. Understandable
  113. Undesirable
  114. Unpredictable
  115. Unrefined
  116. Usable
  117. Useful
  118. Valuable

Each word is placed on a separate card. After viewing a design or product the participant is asked to pick out the words they feel are relevant. The moderator would then ask the participant to describe their rationale for their selection.

References

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