Promodès
 | This article needs additional citations for verification. (February 2011) |
| Company type | S.A |
|---|---|
| Industry | Hypermarket Supermarket |
| Founded | January 1rst 1958 , France |
| Divisions | Continent Champion Shopi Dia Stoc Pryca |
Promodès is a former French group of retailers. It was owned up to 56% by the Halley family. Paul-Auguste Halley, which was a simple grocer in the Mancha in the 1950s, had the idea of importing the concept of supermarkets in France.
With his two sons, Paul-Louis and Robert, he founded the group Promodis (future Promodès) in 1961 in Caen (Calvados) by combining several Norman families of wholesalers: the Halley's, the Duval-Lemonnier and the Marette.
From the 1960s, the group grows rapidly in Europe and internationally in Belgium in 1969, Spain in 1973 and Brazil in 1975.[1]
Merger with Carrefour
The Fébruary 1rst 1998 , shorthly after this 40th birthady . Promodès disappears following the merger with Carrefour and becomes Carrefour Group .
Slogan
- 1958-1966 : ≤Find cheaper≥
- 1966-1974 : ≤A new brid of store≥
- 1974-1988 : ≤Enjoy life≥
- 1988-1995 : ≤Hard to beat a Promodès≥
- 1995-2006 : ≤Promodès , in clienti is sacred≥
- Since 2006 : ≤More easy the life≥