Talk:Customer service
Revision Tracker
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- Added the Reference section CSReader 05:56, 12 March 2006 (UTC)
- Wrote a new Introduction, which includes a definition of customer service, followed by a brief history; moved previous introduction to an Overview section. I will edit that and subsequent sections as time permits CSReader 07:07, 12 March 2006 (UTC)
- Removed commercial External Links CSReader 07:23, 12 March 2006 (UTC)
- Combined old sections "Gains of good customer service" and "Consequences of poor customer service" into one table/section (Impact of customer service). Still needs a lot of work. CSReader 17:16, 12 March 2006 (UTC)
- Combined old sections "Factors which contribute to good customer service" and "Factors which contribute to poor customer service (what not to do)" into one table/section (Tips & Traps). Still needs a lot of work. CSReader 17:21, 12 March 2006 (UTC)
- Reduced "Impact of customer service" to a single-column table ("Effects of bad service" column was just the opposite of the first column); renamed to "Benefits of customer service"; deleted redundant entries, added some, reorganized. CSReader 00:26, 13 March 2006 (UTC)
- Replaced previous "Overview" with "Strategic advantage through customer service" CSReader 03:27, 13 March 2006 (UTC)
- Replaced "Tips & Traps" with "What customers want". Edited, deleted, and added entries. Organized into 4 categories. Needs more work. CSReader 05:02, 13 March 2006 (UTC)
- Moved "Greeting Customers" to Discussion page for now (see below). CSReader 05:36, 13 March 2006 (UTC)
- Wrote the "Customer service culture" section, and introduced its subsections for future development CSReader 13:27, 14 March 2006 (UTC)
- Wrote text for "What customers want" section. CSReader 20:35, 18 March 2006 (UTC)
- Reviewed source material for "What customers want" and added some factors CSReader 21:53, 19 March 2006 (UTC)
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Proposed Outline
This article needs an outline. Here's something that might serve as a starting point. It's based on Yale University's Customer Service Institute curriculum. I'll leave this up here for a few days. If there are no objections, I'll start editing and developing the article along this outline. CSReader 00:33, 29 December 2005 (UTC)
Lining up sources today, linked to outline headings. For now, these link to excerpts of sources cited in my blog. The final article will link to primary sources. CSReader 03:54, 30 December 2005 (UTC)
So I don't butcher the work of those who'd already contributed to this entry, I've decided to draft the entry in my blog first. You can watch it develop here CSReader 05:44, 5 January 2006 (UTC)
That's not working out so well. So I'm trying to build the content here instead. CSReader 13:37, 20 January 2006 (UTC)
CSReader 13:10, 9 February 2006 (UTC) My blog is good for taking notes on my readings, but not for organizing them. My lens in Squidoo is a much better tool for that. In the outline below, I've marked with an L those topics and readings that I've been able to put in a more logical order.
I'm revising the outline as I go along. For example, I created a section called "Customer service culture", and subsumed ideology, hiring, and training as subsections there. But I'm keping the outline below in place, as it's a handy organizer of source material CSReader 14:53, 14 March 2006 (UTC)
- Introduction
- Focus on the Customer
- What customers want L
- Service maps, value chains, moments of truth
- Complaints & recovery L
- Dysfunctional customers
- Customer surveys L
- Standards & competencies
- Standards of customer service
- Customer service competencies
- Evaluation (suggested by Dr Susan Meyer)
- Policies, Systems, Processes, and Structures
- Ideology L
- Hiring L
- Training L
- Recognition L
- Leadership
- Processes that affect customer service
- References (Books and Papers)
- External links (non-commercial only), description
Definition
Oxford English Dictionary 2e definitions of Customer and Service CSReader 06:09, 12 March 2006 (UTC)
customer, n 3. a. ‘One who frequents any place of sale for the sake of purchasing’ (J.); one who customarily purchases from a particular tradesman; a buyer, purchaser. (The chief current sense.) c1480 in Eng. Gilds (1870) 317 To wt-draw from yor M., ne from no brother of {th}e craft, any of ther costomers.
service, n 31. a. Provision (of labour, material appliances, etc.) for the carrying out of some work for which there is a constant public demand. 1853 PAPWORTH Museums, etc. 15 Regulations as to admission into public museums..the porter not to allow the entrance of any person out of the hours of public service. b. Expert advice or assistance given by manufacturers and dealers to secure satisfactory results from goods made or supplied by them. 1919 W. H. BERRY New Motoring xxiv. 183 The need of a better service system for motorists has often been emphasised... There is ample room for a big development of a scheme for rendering practical car service.
customer service n. - assistance and other resources that a company provides to the people who buy or use its products or services. Webster's New Millennium™ Dictionary of English CSReader 01:26, 29 December 2005 (UTC)
Customer service is the set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers. These activities increase the value customers receive from the merchandise and services they purchase. (Levy & Weitz 2004) CSReader 05:17, 6 January 2006 (UTC)
EB definition from Logistics - Customer service involves an array of activities to keep existing customers satisfied. An example is computer software manufacturers who allow consumers to telephone them to discuss problems they are encountering with the software. Servicing equipment in the field and training new users are other examples of customer service. The term user-friendly is sometimes applied; the firm wants to develop a reputation as being easy to do business with. Firms continually monitor the levels of customer service they—and their competitors—offer. They might use machines to record how many times customer-service telephones ring before being answered or what percentage of requested repair parts they can deliver within a certain time span. 24.6.165.211 04:59, 30 December 2005 (UTC)
Customer service is the provision of labor and other resources, for the purpose of increasing the value that buyers receive from their purchases and from the processes leading up to the purchase. CSReader 07:17, 12 March 2006 (UTC), based on definitions above
References
Slow going building this reference section CSReader 06:02, 6 January 2006 (UTC)
Finally got around to listing some of my principal sources, using Wiki Bibliography. Am posting the Reference section to the article now CSReader 02:47, 12 March 2006 (UTC)
Added to the Reference section of the article, and deleted the references from this Discussion page CSReader 14:48, 14 March 2006 (UTC)
Cleanup
Removing this plug, and related remarks:
Virgilio Y Paralisan in his ebook "The Six Dimensions of Customer Service" and his blogsite http://customerservicetools.blogspot.com said that "Customer Service is a concept that is usually presented as a collection or patches of complementing activities done by an individual or a group of individuals.
It is seldom presented as a process or a system that an organization manages to seamlessly and effectively deliver solutions (product or service) to customers.
The conventional approach is to teach people to respond to customers using the telephone or handle a live person-to-person interaction specially when there is a dissatisfied or complaining customers.
All the things that you will do to build your customer service program will most likely be within the realm of the following dimensions: The Customer, The Service Concept, The Service Process, The Tools, The Business Plan and The Team."
Also removed this: "Certain entire classes of organizations are well known for generally bad customer service, such as DMVs." That may be true, but it's a whine that does not belong here.
- Ed 12.28.05
It still feels baggy
It still feels baggy with sections that might be redundent. Someone more familiar with the subject matter might be more confident making cuts. --Tomheaton 21:35, 14 Sep 2004 (UTC)
Removed this paragraph: "Most of the customer service programs are actually damage control or image protection ploys. I am also a customer for many services and most of these customer service programs are really just cheap scams or are downright shameful tactics to evade doing additional after-sales commitments."
Opinion with no source. The concept of deceptive customer service may be owrthy of mention, but in a more formal way.
Greeting customers
(CSReader 14:31, 15 March 2006 (UTC) Moved this section from the article, until I figure out a good way to put it back.)
Greeting customers is an important part of customer service and customer care which can leave a lasting impression on customers.
The following table shows positive and negative forms of greeting and dealing with customers:
Positive Strokes | Negative Strokes | |
---|---|---|
Physical | Firm handshake Touching hands, arm shoulder Hug |
Soft handshake Pushing customer away Snatching Mishandling property Being too familiar |
Verbal | Pleasant and courteous greeting Using name Compliments Thanking, or praising customers Laughing with customers |
Unpleasant greeting Errors in name Shouting at customers Sarcasm or obscenities Failure to say thanks Patronising attitude |
Non-verbal | Appropriate body language (eg nodding, frowning in empathy) Smiling Waving Expressing courtesy Following expected customs Focused attention |
Inappropriate body language Frowning or ignoring customer Not making eye contact Fiddling with things or fidgeting nervously |
Please note that cultural differences may play a major role in the interpretation of things such as touching hands, arms, and shoulders and giving hugs.