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BlogPulse

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BlogPulse is a search engine and analytic system for blogs. It was initially created by IntelliSeek, and was later acquired by the Nielsen Company,[1] and currently owned by NM Incite, A Nielsen / McKinsey Company.[2]

Features

BlogPulse permits searching of the past six months of blog posts. Beyond the searching, there are some useful tools here[3]:

  • Trend search - generate a buzz trend chart for up to 3 such groups of query terms
  • Conversation tracker - create a threaded conversation graph for any topic or blog post to see how the buzz spread through blogs for that topic
  • Blog profiles - in-depth data about the top blogs, automatically generate
  • Real-time buzz - seen on the home page, provides an up to the minute view of the buzz trend across major categories
  • Daily analytics - top links, top blogs, top videos, top news stories, key people, top blog posts, key phrases, top news sources all updated daily
  • Highlights - curated trends in buzz, updated daily

Benefits

As a blog search engine, BlogPulse can be used to do a search of just blog posts. Public Relations or Media Relations practitioners can use BlogPulse to see the buzz about a brand or company they represent or a particular subject.[4]

See also

References

  1. ^ Price, Gary. "Buzzmetrics and Intelliseek Join Forces and then Merge with Nielsen". Retrieved 5 August 2011.
  2. ^ Cohen, David. "Nielsen, McKinsey Target Social Media with NM Incite Joint Venture". Retrieved 5 August 2011.
  3. ^ Sherman, Chris. "Deeper Insight into the Blogosphere". Retrieved 5 August 2011.
  4. ^ Ragas, Matt. "Review of BlogPulse". Retrieved 5 August 2011.