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Market Access Program

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This is an old revision of this page, as edited by Kamquarles (talk | contribs) at 22:16, 17 March 2011 (Updated the spending level through 2010 and authorization under 2008 Farm Bill. Added its status under the World Trade Organization rules. Added that farmer cooperatives and small businesses, not all private businesses are eligible.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

The Market Access Program -- previously called the Market Promotion Program, is administered by the Foreign Agricultural Service and uses funds from the Commodity Credit Corporation (CCC). It helps producers, exporters, private companies, and other trade organizations finance promotional activities for U.S. agricultural products. MAP is designed to encourage development, maintenance, and expansion of commercial agricultural export markets. As such, it is considered to be a World Trade Organization "Green Box" program. Activities financed include consumer promotions, market research, technical assistance, and trade servicing.

The Export Incentive Program, which is part of MAP, helps U.S. commercial entities conduct brand promotion activities including advertising, trade shows, in-store demonstrations, and trade seminars. MAP was authorized through 2012 by the 2008 Farm Bill (P.L. 110-246). The program promotes exports of specific U.S. commodities or products in specific markets. Under MAP, program participants are reimbursed for their expenses in carrying out approved promotional activities. Participating organizations include nonprofit trade associations, state regional trade groups, farmer cooperatives and small businesses. Funding authority was limited to $100 million in fiscal year 2002, rising gradually to $200 million each in fiscal years 2006 through 2010. [www.fas.usda.gov/mos/programs/mapprog.html].

References

  • Public Domain This article incorporates public domain material from Jasper Womach. Report for Congress: Agriculture: A Glossary of Terms, Programs, and Laws, 2005 Edition (PDF). Congressional Research Service.
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