Pepsi Refresh Project
The Pepsi Refresh Project (PRP) is a 2010 initiative sponsored by PepsiCo that will award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.
Rules
The PRP began on January 13, 2010 when the website, refresheverything.com began accepting ideas online. In contrast to the extensive requirements of Federal and Philanthropic organizations, the application process does not require skill in grant writing. The rules of the project state that the first 1,000 ideas proposed online each month will be considered for a share of $1.3 million available[1] It took less than a week for one thousand "January" ideas to be submitted and the site stopped accepting ideas.
Voting started February 1, 2010 for the group of ideas proposed during January. On March 1, the first grants were announced[2] in six categories: Health, Arts & Culture, Food & Shelter, the Planet, Neighborhoods and Education.[2]
Up to 10 ideas may be selected every month in each of the following grant segments: individuals/$5K; small groups/$25K; companies & organizations/$50K. Additionally, two major initiatives have been funded with $250K grants in every month.
NFL
Prior to Super Bowl XLIV, the National Football League website hosted a one-week Pepsi Refresh Project contest for ideas suggested by NFL players. Drew Brees was the winner of the "Super Bowl Refresh Project" with more than half a million votes. A $100,000 grant was given to the Hope Lodge in New Orleans for no-cost housing of cancer patients and families.[3]
References
- ^ Ryan, Sean: "This Side Up Campaign competing for $250,000 grant from Pepsi Refresh Project" Richmond Biz Sense, November 10, 2010
- ^ a b "Pepsi Refresh Project Opens First Voting Session to Public With More Than $1 Million To Be Awarded in February for Ideas That Move World Forward" PepsiCo website, Press Release
- ^ "Pepsi Refresh Project" NFL.com, February 5, 2010