Micro-segmentation
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Micro-segmentation is the process of so thoroughly subdividing a market within the universe as to dramatically determine buying criteria. This allows a marketing department to develop marketing campaigns that appear to each user individually.
See also
References
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External links
- Blanton, "Ingenious Business Guide" July 2010 [1]
- See industrial microsegmentation in Industrial market segmentation
- Marketing microsegmentation [2]
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