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Mobile dial code

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Mobile Dial Code

A Mobile Dial Code (MDC) is an intelligent phone number that allows the request and receipt of information from an advertiser or marketer directly to a mobile phone.

A Mobile Dial Code combines the familiarity of a toll-free number, the power of a web address and the mobile access of a short code into one easy-to-se, easy-to-remember number.

Mobile Dial Codes can be dialed just like a regular telephone number. The user can be presented with any one of a variety of responses that an advertiser defines - a voice or IVR call, a text message, a video or audio clip, a mobile coupon, game or an application.

A Mobile Dial Code is not the same as an abbreviated dial code which only supports voice calls, basically abbreviating a standard phone number, and connecting the caller to a person or machine (interactive voice response system or voice messaging system) that answers the call.

An example of a Mobile Dial Code is **USA which allows a mobile phone user to download an iPhone application from USA Today with news, sports and weather updates.

The Zoove Corporation operates the National MDC Registry in the United States leasing StarStar Codes licensed by AT&T and Verizon as of July 2010.

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