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Micro-segmentation

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Micro-segmentation is the process of so thoroughly subdividing a market within the universe as to dramatically determine buying criteria. This allows a marketing department to develop marketing campaigns that appear to each user individually.

References

See also

  • Blanton, "Ingenious Business Guide" July 2010 [1]
  • See industrial microsegmentation in [2]
  • Marketing microsegmentation [3]
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