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Micro-segmentation

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Micro-segmentation is the process of so thoroughly subdividing a market within the universe as to dramatically determine buying criteria. This allows a marketing department to develop marketing campaigns that appear to each user individually.[1]

References

  1. ^ http://bizmd.blogspot.com/2010/07/simple-marketing-pt-one.html
  • See also One-to-one Marketing on Wikipedia [1]
  • Blanton, "Ingenious Business Guide" July 2010 [2]
  • See industrial microsegmentation in [3]
  • Marketing microsegmentation [4]
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