Milk chugging

Milk chugging is the process of consuming a large amount of milk within a set period of time. The act is also commonly known as a Gallon Challenge and although there are variations in procedure, many adherents follow to the mostly general parameters; a person is given 60 minutes to drink a full gallon of milk without vomiting.
History
Milk was consumed in large quantities at the request of a physician in the 19th and early 20th century.
Modern competition
The first recorded occurrences of competitive milk chugging[1] date back to the early 2000's[2][3][4], where there are several explanations for the origins of the challenge.
Undoubtedly, the most highly publicized competition was one that was featured in episode 5 of Season 2[2] of the American television series Jackass, where Dave England and Ehren McGhery were featured in a Gallon challenge segment. Filmed in Portland, Oregon in the year 2000, contestants were to consume one gallon of milk in an hour in a variety of flavors, which resulted in each participant vomiting. The show has been largely held responsible for teens and young adults copycatting[5] the stunts that they perform, although a disclaimer is presented at the beginning of each show.
Another source for the concept comes from the founder of the Gallon Challenge Foundation[3], Peter Ubriaco, who claims that in the summer of the year 2000, who on a summer vacation in Ocean City, Maryland, had dared to drink a gallon of seawater; eventually conceding the bet after realizing the dangers ingesting seawater can have on the body. It was then suggested that milk would be a suitable, and safer alternative for the dare and by the following summer, Peters’ younger brother had come back from school, boasting that he and his friends had attempted the first gallon challenge[3]. This would place the discussion in the year 2000, and the first challenge between Fall 2000 and Summer 2001.
Finally, one source[4] claims that weekly competitive eating battles between a swim team in the year 2000 at the College of Wooster in Northern Ohio, prompted the idea of a milk drinking contest, which attracted the interest of other competitors, as well as local media.
Rise to fame
Regardless of the exact origin, milk chugging had gained popularity[6] and a following. The rumors of its' impossibility[2][7], as well as media coverage[2] have led to the appeal among high school and college students[8][9], as well as celebrities[10] and senators[11]. The notion of a Gallon Challenge does not implicitly mean a gallon of milk[12]and can be substituted for a gallon of a consumable liquid, such as water[13][12], yet milk remains what is most closely associated with the term. Regardless that virtually all cases result in vomiting, some participants find the activity fun[14].
The Challenge
In the milk chugging competition, there are 3 universal rules, although some minor variations may exist[15] in what has been called the Gallon Challenge; these rules are generalized.
- The contestant has one hour to drink one gallon[a] of milk[b].
- Should the contestant finish the gallon within that hour, they must retain the gallon for a set period of time[c].
- Should they retain the gallon, they win. Otherwise, if the contestant vomits prior to the set period of time has passed, they lose.
Additional/Variation in rules
- There may be no eating during the hour of ingestion[15].
- ^ a: Although in almost all cases the challenge is set for one gallon[8], in some cases a different amount is used, such as six pints[11].
- ^ b: Specifications on the type of milk vary, or are unspecified. Some require that it must be whole milk, as skim may give an advantage[16], or allow for flavored milks, such as chocolate[8][15] to be consumed, while some ban the use of it[17]. Still, some challenges not only allow, but suggest[18] the use of skim milk.
- ^ c: There are several variances in this rule; the milk must simply be drank in an hour without vomiting[2], the drinker must retain the contents without vomiting for one additional hour without vomiting[17], or the drinker must retain the contents for an hour after they finish drinking the gallon[16].
Technique
Milk chuggers contest the approach for ingestion, some chose to chug the milk[16] at a fast rate, hoping to avoid the feeling of fullness which can deter steady consumption, whereas others sipped slowly[16], supposedly allowing the milk to properly digest.
Legacy
Many high school and college students hold their own challenges: Phi Delta Tau, at the Central College in Pella, Iowa have traditionally hosted an annual gallon challenge, four Rutgers fraternities host challenges for fundraisers[13], some MIT students celebrated the 4th of July[18] with a challenge, as well as many other official and unofficial gallon challenges[19]. In 2008, several members of a fraternity in Arizona participating in a "milk-chug" were arrested for causing a car accident after vomiting into traffic below the bridge they were competing on[20] The challenge has inspired a low-budget movie[21], simply called "The Gallon Challenge" in which the protagonist documents a milk-drinking contest for his final film project[22].
Peter Ubriaco, founder of Gallon Challenge gives a significant amount of the money, raised by donations during the yearly challenge, to food and health related organizations; after their 2006 challenge in held in New York City[16], they donated to the Food Allergy Initiative[23], a non-profit organization that raises awareness and funds for the treatment and cure of food allergies.
The act of milk-chugging has also been the centerpiece for a photographer and artists' show in 2005, where he featured an image entitled "Milk Chuggers", and a video called "the Milk Chugger", where he films himself drinking milk until he vomits[1].
In 2009, Jimmy Fallon held a milk chugging contest on NBC's “Late Night with Jimmy Fallon.”, where guests Helio Castroneves, Ryan Briscoe and Dario Franchitti[10]. On the broadcast, Fallon wore a rain poncho and drank chocolate milk, while the drivers drank regular milk. Also in 2009[24], and again in 2010, North Carolina members of the General Assembly, which included Bob Atwater, William Brisson, Andrew Brock, Dewey Hill, Joe Sam Queen and Arthur Williams[25], competed in a milk-chugging contest, held at North Portico of the Legislative Building in Raleigh[24], to raise awareness in the dairy industry[26]. Winners of the contest would receive money to donate to a charity of their choice[11].
Medical explanation
The difficulty in successfully completing the gallon challenge has not been empirically studied, but several theories exist. Since the domestication of cattle, humans' have become the only animal that drink another animals' milk, even into adulthood. In this relatively short time span, humans have not adapted to dairy digestion[27] [28] Cow's milk contains a substance called lactose, or milk sugar that most humans can digest without suffering from any discomfort, nausea or vomiting. An enzyme produced in the human small intestine, called lactase, is responsible for correct digestion, and humans who are lactase deficient, or lactose intolerant, are not capable of fully digesting this enzyme. They may experience digestive problems that can include vomiting.[29]. Other theories involve consideration of the high volume of milk fat, which cannot be digested fast enough. Also, the pH level of milk, high in basicity, can cause the stomach’s normally low pH level to rise and induce vomiting[16].
See also
References
- ^ a b O'Sullivan, Michael (2005-06-10). "Illicit Encounters at Strand on Volta." The Washington Post. Retrieved 2010-07-13
- ^ a b c d e Young, Luke (2006-08-29). "Chugging for glory. The Gallon Challenge has become a common college event, but the science behind the seemingly impossible feat remained highly unknown...until now." technicianonline. Retrieved 2010-07-12.
- ^ a b c (2005-2007). "History of the Annual Gallon Challenge." Gallon Challenge Foundation. Retrieved 2010-07-12.
- ^ a b "History." the GALLON CHALLENGE. Retrieved 2010-07-12.
- ^ Kruger, Harold (2005-06-05). "Driver free in Marysville stunt death." appealdemocrat. Retrieved 2010-07-12.
- ^ Blumenfeld, Amir (2006). "Food, Health, and Laundry: Freshman Fifteen." The CollegeHumor guide to college: selling kidneys for beer money, sleeping with your professors, majoring in communications, and other really good ideas. Retrieved 2010-07-13.
- ^ Walsh, Mary (2006-01). "Mission Impossible: A Gallon of Milk in an Hour." POiNTS iN CASE. The Fine Print of College Life. Retrieved 2010-07-12.
- ^ a b c Slaughter, Shannon (2010-04-30). "Wonderful Wednesday milk-chugging contest concludes winnerless." Milligan College: The Stampede. Retrieved 2010-07-13
- ^ Rockey, Alicia (2009-04-16) "Feature Photo: Milk Chug Challenge." The Daily Eastern News. Retrieved 2010-07-13
- ^ a b Castroneves Racing PR (2009-05-19). "Milk chugging contest with Jimmy Fallon." Helio Castroneves. Retrieved 2010-07-13
- ^ a b c Dairy Herd news source (2010-07-01). "Milk-chugging for charity." Dairy Herd. Retrieved 2010-07-13
- ^ a b Stone, Alex (2009). "The One Gallon Challenge." Hauling Checks: A Novel. Retrieved 2010-07-13
- ^ a b Yu, Margaret (2009-04-19). "Four fraternities raise funds for Chi Fest trophy." The Daily Targum. Retrieved 2010-07-13.
- ^ Wolff, Josephine (2007-4-18). "Milk-chug contest disbanded in Rocky." The Daily Princetonian. Retrieved 2010-07-13.
- ^ a b c Atkinson, Nat (2006). "Rules." MilkGallon: The Home of The Gallon Challenge. Retrieved 2010-07-12
- ^ a b c d e f Benners, Ashley (2006-09-28). "To chug or not to chug, that is the question." The Appalachian. Retrieved 2010-07-13
- ^ a b Wright, Andrew (2001-04). "What is the Challenge?" The Gallon Challenge. Retrieved 2010-07-12.
- ^ a b Fan, Jingyun (2010-07-07). "Accepting the 'Challenge': Students chug milk to celebrate Fourth." MIT: The Tech Online Edition. Retrieved 2010-07-13.
- ^ Bagnas, Jessielynn and Barberena, Luis (2003-10-30). "Gallon Challenge! Students hold milk chugging contest to break stress." The Norwich Guidon. Retrieved on 2010-07-13
- ^ Halverstadt, Lisa (2008-10-03). "ASU police arrest 9 in 'milk chug' challenge." The Arizona Republic. Retrieved 2010-07-13.
- ^ "About the Film." The GALLON CHALLENGE. Retrieved 2010-07-13.
- ^ "Synopsis." The GALLON CHALLENGE. Retrieved 2010-07-13.
- ^ (2005-2007) "The 6th Annual Gallon Challenge is over". Gallon Challenge Foundation.. Retrieved 2010-07-13
- ^ a b Hinnant, Jim (2009-07-10). "Milk-Chugging contest." PACC-10 TV News. Retrieved 2010-07-13
- ^ Hensch, Mark (2010-06-30). "Milk Chugging." The News & Observer. Retrieved 2010-07-13.
- ^ (2010-06-28). "Annual Milk-Chugging Contest To Be Held In Raleigh." WXII12. Retrieved 2010-07-13
- ^ Mendenhall, Beth (2009-9-23). "A lobbying success story of milk: Unnatural, unhealthy, unwise." Kansas State Collegian. Retrieved 2010-07-13.
- ^ Brain, Marshall (2010-05-24). "Why can’t people drink a gallon of milk in an hour without throwing up?" howstuffworks. Retrieved 2010-07-12.
- ^ Mayo Clinic Staff (2010-02-16). "Lactose intolerance Definition." MayoClinic.com. Retrieved 2010-07-13